Recently, the water heater industry giant Haier and the real estate giant Vanke have been working together for the first time to create a "perfect home" for consumers. To implement this new strategy, on June 21, Vanke and Haier formally reached a strategic partnership. According to the agreement, Haier will provide owners of Vanke Hardcover House with a full range of high-end white goods including water heaters, refrigerators, and air conditioners. In particular, it is worth noting that Haier Water Heaters will work with Vanke to create a perfect bathroom solution that better reflects the tastes of homeowners and jointly implement home strategies for the high-end market.

Water heater industry giant Haier and real estate giant Vanke cooperated for the first time

Market experts believe that, unlike refrigerators, washing machines and other products, the cooperation between Vanke and Haier water heaters has become the focus of the market's attention. At present, the bathroom is the owner's private space, and its layout increasingly highlights the owner's taste. However, in the traditional home appliance store sales model, water heaters and other products are passively implanted after the building is completed, it is easy to damage the bathroom overall space. In this cooperation, from the initial stage of housing design, the characteristics of the house type and the characteristics of different products such as the Haier 3D water heater were taken into account, thereby creating an overall harmonious bathroom environment, which will surely promote the domestic real estate industry and home appliance industry into a new home. Customizing a new era of cooperation.

People in the industry generally believe that Haier and Vanke are leading brands in their respective industries and are positioning high-end products. This time, the strategic cooperation of “integrated home solutions” can be described as a perfect match, which will surely bring new impact to the entire high-end home market.

As a strong national brand in China, Haier’s water heaters have adopted advanced international technologies such as electric wall standards and 3D heating in recent years. They have established a high-quality image, and their product heating efficiency and 24-hour inherent energy consumption exceed the national A-level standards. It became the target of other domestic manufacturers to imitate, and went abroad in a few short years, accumulatively exporting more than 500 million units. Recently, in the Boao Real Estate Forum, which is known as the “Real Estate Windward”, Haier Water Heater has won the honor of “The Thirty Years of Reform and Opening-up, the Most Influential Brand” and the “Thirty Years of Reform and Opening-up, the Most Honest Value Brand”. .

Manager Li Jing of Tianjin Vanke Marketing Center believes that consumers pay attention to product quality and brand when they purchase real estate and home appliances. Vanke's selection of suppliers is very demanding and has higher requirements for the brand, performance and service of the products. Haier, as a representative home appliance company in China, enjoys a high reputation internationally. The cooperation between the two companies can be described as a partnership. Haier water heaters, for example, not only accounted for 40% of the electric water heater market, but also performed well in the high-end market. In addition, Haier Water Heater has demonstrated leading technological strength in the international market while leading technological innovation in the domestic market through innovations in electric wall protection technology, safety warning technology, and 3D dynamic heating technology. Manager Lee said, “We are working with leading brands in various industries like Haier water heaters to create cross-industry high-end products that will surely provide consumers with a perfect home environment.”

Bathroom water heaters brand home bathroom room layout home furnishings home decoration

Hammer

Hammer Tool,Shock Absorbing Hammer,Shock Hammer,Fitter Hammer

Kanter Measuring Tool Co., Ltd. , https://www.kanterscrewdriver.com

Posted on