In the face of the intensifying rebate of the home improvement channel, consumers have heard but have no good ideas, and only passively slaughtered shares between companies and home improvement companies. According to market research, the proportion of rebates is as high as 60%, and the industry's unspoken rules are about 40%.

With regard to the rebirth of the home improvement channel, consumers have heard it but they have no good ideas. Only the companies that have been passively slaughtered in the collusion between companies and home improvement companies. According to the survey, the proportion of rebates is 60%, and the unspoken rules of the industry are around 40%. Imagine that consumers want to buy a piece of 200 yuan or so tiles, home improvement companies secretly rebate closure of up to 80 yuan, and some even more than 100 yuan, far more than the profits of merchants or manufacturers to sell a tile.

In the horror of the home improvement market, there are still many consumers in it. Regardless of whether it is a business or a manufacturer, it is difficult to say that this home-grown company has only insatiable enthusiasm for it. It is both hateful and helpless. Because they understand that precisely because of their unhealthy market competition, they have encouraged home improvement companies to get kickbacks and eventually formed unspoken rules in the industry.

Once designers become addicted and understand the dark scene, they can't restrain themselves just like drug abuse. Imagine that in the face of a huge rebate, a home decoration down, only to buy tiles can get thousands of benefits, but hard to get a design drawings and how much return it? Home improvement companies and even designers do not hesitate Abandon the professional ethics, in the collusion of merchants and manufacturers, take the risk and take great rewards. This crazy greed is only for those consumers who are hard-pressed to buy homes and decorate their houses. They can only avoid the bubbles of the black-hearted real estate developers, and can not bypass the exploits of bad home improvement companies.

So how can we remove the unspoken rules of the decoration market, but also a clear and fair market? The only way is to allow more and more consumers to understand the "dirty", and as a bargaining chip to home improvement companies and businessmen . Tiles as a decorative material, it is a semi-finished product, must be designed, matched and paved by home improvement companies in order to complete the consumer, unlike home appliances can be completely independent of consumers in the supermarket to buy.

As early as many years ago, some ceramic distributors began to give some small favors to the poster builders who had been trying hard to make money. Later, home improvement companies increasingly had a say in the selection of ceramic tiles, and began to ask vendors for their own benefits. Some well-known businesses, Proactively promised to home improvement companies and designers. Once one of the dealers does not give it, the home improvement company and the designer will be very picky, strongly convincing consumers to change the brand and color, even if consumers insist on purchasing their favorite products, they will greatly reduce the design and paving effect. Once consumers are dissatisfied with a certain brand and service, they will form word of mouth in the community. As a result, manufacturers have to take the initiative to set aside the benefits for the home improvement company. Finally, they actively join hands with home improvement companies to collaborate with consumers.

The more active the home improvement company or designer is in the market, the more high-end products, the more unspoken rules and the deeper the rebate, and the more high-end brands or products, the higher the sales channels. This is also a few. The root cause of high prices of first-line brands and products is high. Compared with the low-grade bricks in Sichuan and Shandong, the cost of the rebate paid by the first-line brands in the industry is much higher, even several times that of manufacturers and merchants.

The main route used by home improvement companies to feed on this “shuo rat” is still focused on home-improvement channels. Relatively speaking, the proportion of rebates and commissions in supermarkets, wholesale and engineering channels is much smaller.

Those who are spending money to buy ceramic tiles, nearly 40% of the brick purchases you paid have become rebates and flow into the pockets of home improvement companies and designers.

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