Journalists walked into the enterprise and explored the secrets of their growth. Approaching them, I will truly feel the vitality brought by technological innovation, aiming at the focus of modern industry, focusing on the quality-optimized brand... It is these seemingly ordinary qualities, because the perseverance, the company has won The more markets, the more and more praise, and the way out of the growing modern industry.
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Innovation and brand "escort" Boshen listed
The Boshen tool was successfully listed on the Shenzhen Stock Exchange on August 21, and the company's development stood on a new platform. Looking back at the development and growth of Boshen tools, insisting on innovation and brand building is undoubtedly the most important element.
Leveraging the "outside brain", innovation helps the development of enterprises
In order to gain an edge in the competition, we must rely on technological innovation to continuously develop and develop new products. At the beginning of the business, Boshen identified a new idea for the company's development: the combination of production, learning, and research, and the development of itself with the help of the external brain.
In 1996, Boshen Company and China Abrasives Grinding Research Institute began research and development and technical cooperation, developed China's first automatic control continuous hot pressing sintering equipment, and developed the second generation of Boshen products. Similar products in Japan and other countries in the domestic market have been largely replaced. On this basis, Boshen seized the opportunity to enter the depth and breadth of the diamond tool field, and successively developed more than 200 new products such as engineering thin-walled drill bits, diamond grinding wheels and grinding discs, which satisfied the market to a greater extent. The demand for diamond tools of various types firmly occupies the dominant position in the domestic market.
In 1997, the company and the Huazhong University of Science and Technology began a collaborative research on laser welding of diamond tools. With the strong technical and talent advantages of the school, combined with the extensive experience accumulated by Boshen in the research of diamond cutter heads, after nearly two years of research, the first fast axial flow laser welding equipment in China was developed and completed. Research on supporting technology. With the application of laser welding technology, the third generation of "Bo Shen" products - laser welding diamond tools were born. After that, they also actively attracted talents to accumulate energy for enterprise innovation and development, and became the "leading boss" in the Chinese diamond tool industry.
Increase investment and increase brand added value
From the beginning, Boshen established the determination to create an industry brand. At the time, many products in the same industry did not have their own brands. "Because 'Bo Shen' has no reputation, but relying on stable and excellent quality, it has gradually established itself in the market," said Wang Huancheng, general manager of Boshen Group.
At the beginning of 1997, the company took “Boshen†as its main brand and developed several sub-brands, which were distributed to different dealers in the same region or similar regions. By 2003, after nine years of development, the company has formed “Boshen Toolsâ€. The brand series has a high reputation and competitiveness, but its brands are as many as 38, which is chaotic. It is urgent to carry out brand integration and form an overall advantage to participate in international and domestic market competition.
In August 2003, the company signed a contract with China's famous CI professional organization, Guangzhou Asia-Pacific CI Strategy Research Institute, to fully introduce the CIS system and implement the brand strategy. The establishment of a standardized and systematic modern corporate image has significantly enhanced the visibility and reputation of Boshen, expanded its influence in the national tool industry, and integrated with the international market in the image communication system. And gradually improve from "product management" to "brand management", providing a platform for the company's capital operation.
There are no shortcuts to creating and developing a brand, and we must work hard on quality management. Boshen actively increased investment in the construction of quality management system, established a sound quality management and inspection organization, equipped with professional and testing equipment suitable for the product, and the workshop was equipped with special quality inspection personnel. From the workshop team to the factory, from the product design, raw materials into the factory to the finished product factory, the whole process of quality control, the implementation of quality one-vote veto, to ensure the steady improvement of product quality.
Going abroad and creating a world brand
To have great development, enterprises must go out and participate in international competition to create world brands.
In the past few years, Boshen's international sales network has covered more than 40 countries and regions around the world. In Southeast Asia, Boshen is doing brand sales. In Singapore, Malaysia and India, Boshen products are sold in almost all hardware stores. It can be said that in this industry, anyone knows the Boshen brand and understands the Boshen brand. The sales of Boshen products are currently located in the top three in the region. Ranks. In Europe and the United States, Boshen has opened its own market through OEM production. Here, Boshen can be said to be a “invisible championâ€. Although it does not have its own brand, Boshen products have already obtained dealers in the region. With the recognition of peers, in Europe, Boshen has set up an office, the sales system has been continuously extended, the market has expanded rapidly, and it is becoming a well-known brand.
At the same time, the Boshen trademark has been extended in Singapore, Malaysia, Japan and the United States, and has been registered internationally in 24 countries including Austria, France and the United Kingdom under the Madrid Agreement. In Southeast Asia, Boshen brand sales are located in the top three in the region. In Europe and the United States, Boshen opened its own market through OEM, the sales system continued to expand, the market expanded rapidly, and is becoming a well-known brand. 
Abstract Journalists walk into the enterprise and explore the secrets of their growth. Approaching them, I will truly feel the vitality brought by technological innovation, aiming at the focus of modern industry, focusing on the quality of the brand constantly optimized... It is these seemingly ordinary...