Shoe companies dig deep into brand new ways of network dissemination

In recent years, the Internet has become an indispensable promotion channel as Chinese shoe and clothing companies and related marketing practices mature. As the fourth media following the three traditional media of newspapers, radio and television, online media is increasingly being taken seriously by enterprises. When many brands fought over the traditional media resources such as television, many pioneer companies had started a new way of brand network transmission.

On May 20, ANTA Sports Products Co., Ltd. reached a strategic cooperation relationship with Sina.com. The two sides jointly established the "Sina·Anta Chinese Corps Channel." Not only that, Anta will also launch full-scale cooperation with Sina.com in marketing promotion, sports event cooperation, etc., to build China's most powerful sports marketing alliance, and achieve closer cooperation on unique resources. Through the promotion of the brand network, ANTA Sports has once again succeeded in the field of sports events.

As far back as Anta, brand internet promotion has attracted the attention of Delhui, Xtep and other companies. Delphi and Tencent have reached a cooperation. The Delphi brand names the entertainment channel of Tencent.com and conducts in-depth cooperation in various aspects such as brand building and network promotion. With the help of QQ platform's superior resources, it attracts young people's attention and attention and cooperates with traditional brand promotion. Channels, comprehensively improve the brand communication strategy. Xtep teamed up with Sohu and named the Sohu.com entertainment channel by the Xtep brand. The two sides launched in-depth cooperation in brand building and network promotion in 2010-2012.

What is gratifying is that although many enterprises in Quanzhou, Fujian, started relatively late, they have taken a solid first step in brand promotion. The new sharp shoe brand stepped forward, at its just-concluded new product ordering meeting, and the shoe industry professional portal website Global Shoes Network reached a brand promotion cooperation. With the help of Global Footwear Network in the industry's strong influence, comprehensive brand development work.

Recently, Fick, a children's shoe company that has attracted much attention, is also a leader in promoting brands through the Internet. Fick's children's shoes, which strives for differentiated development, launched child star selection activities in 2009. This year, it has grown to its second year. The event aims to provide the children with a unique stage for fulfilling their dreams through a unique selection of child stars. In order to achieve better promotion purposes, Fick's children's shoes designated the Global Shoe Network as the network support media for the event, and Global ShoeNet reported on the competition. According to the different positioning and development direction of the brand, the cooperation between the shoe and clothing companies and the Internet is also diverse and flexible. Professional brand network promotion is becoming one of the driving forces for the development of China's footwear industry in the future. Compared with traditional media, what are the advantages of online media? The author believes that in addition to the "commonalities" of the three major traditional media news media, online media also has the characteristics of strong timeliness, massive news and information, broad news coverage, and strong interaction. Not only that, but in the promotion of the brand, Internet media has also exerted unparalleled advantages.

Taking the internet marketing strategy of Fick's shoes as an example, through the cooperation with the Global Shoes Network, not only has it found an excellent promotion platform for the child star selection activities, but also leveraged the advantages of the global shoe network to build a brand for the company. The series is consolidated and upgraded. In the global shoes network, Fick brand has a dedicated brand display window, including brand overview, brand dynamics, terminal image, product display and other information, 365 days * 24 hours no time, no regional restrictions all-round brand display, so that the audience Comprehensive understanding of brand information. At the same time, with the help of professional online media, Fick's children's shoes have achieved good results in terms of brand investment, channel improvement, etc. Now Fick's children's shoes are demonstrating its strong brand vitality, and its development model is widely concerned by the industry.

Today, China has more than 400 million Internet users. The Internet has become an important part of our lives. The Internet is profoundly affecting and changing our work, study and life. In the endless vast network of oceans, we have seen the opportunity of the vitality and development of Chinese shoe and clothing enterprises. Web-based marketing promotion is helping companies to better understand user needs and gain insight into market changes in a timely manner so as to reach a wider user base.