Domestic hardware companies go to Brazil to open the key to hardware

In many respects, Brazil is the most eye-catching performer in the global economy. Even in the BRIC countries, the diversified industrial structure makes it less traumatic in the financial crisis than other European and American countries. Brazil’s demand for building materials, home furnishing and hardware also showed strong momentum.

From September 23 to September 26 , 2010 Brazil International Housewares, Interior Decoration and Hardware Tools Exhibition will be held in Sao Paulo, Brazil. It is reported that at present, more than 70 enterprises in China have confirmed their participation in the exhibition. It is expected that more than one hundred enterprises will fully demonstrate Chinese hardware products to the South American market through this exhibition.

Four exhibitions linked to rich resources

As we all know, the world's hardware products market is mainly concentrated in North America, Europe, and Asia. The United States in North America is the world's largest hardware market, but Brazil's hardware market in South America has also been developing rapidly in recent years. May 4, 2010 - May 6, Reed Exhibitions has successfully held the largest international scale, one of the most famous professional hardware tools exhibition International Hardware Show in Las Vegas, after less than six months, As the world's largest exhibition organizer, Reed Exhibitions has planned to build a “Hardware Event” in Brazil – the 2010 Brazil International Home Furnishings, Interior Decoration and Hardware Tools Fair, which also responded to the needs of market development.

Particularly interesting is that this exhibition will be held in conjunction with the 2010 Brazil International Real Estate Exhibition, Brazil International Property Management and Service Exhibition, Brazil International Garden Tools Exhibition in the same period. Among them, Brazil is the largest international exhibition of garden tools horticultural trade fair in Brazil and South America, only in 2009 on the exhibition area of about 50,000 square meters, including 400 corporate exhibitors more than a dozen countries around the world, 40,000 professional visitors More people. This year, the four exhibitions were held in the same venue during the same period. Through the integration of the exhibition platform, the organizers are expected to create a trade volume of more than 600 million BP.

“Brazilian International Housewares, Interior Decoration and Hardware Tools Exhibition held together with Reed Exhibition’s mature brand exhibitions at the same time, can use the brand effect and share the database of local high-quality buyers accumulated over the years to create an excellent exhibition business atmosphere for exhibitors. "Reed Exhibitions Group official said," Reed has established a Brazilian branch in the country. One of the main objectives is to provide exhibitors with good on-site services and comprehensive and accurate buyer resources. It is also for Chinese companies. Provide an important channel for exploring the Brazilian and South American markets."

According to the person in charge of the exhibition, with the advantages of global exhibition resources, Reed Exhibitions will further increase the promotion of the exhibition to increase the degree of internationalization of exhibitors and buyers, and create the best trade platform and exhibition experience for both parties. Through this exhibition, Chinese companies will be exposed to professional buyers, important trading partners, and powerful agents to create favorable conditions for companies to go abroad and open up international markets.

Infrastructure boom boosts the hardware market

After winning the right to host the 2014 FIFA World Cup with the only five-time ally, Brazil became the host country of the 2016 Olympic Games. It is entirely predictable that for these two major international sports events, Brazil will invest heavily in infrastructure, thus stimulating public investment and promoting the opening of the domestic market.

According to expert analysis, Brazil’s economic growth is mainly driven by domestic consumer demand, but its abundant natural resources such as agriculture, oil, and natural gas have sustained and huge international demand. With the global economic recovery, Brazil’s GDP is expected to increase by 4% to 5% next year. The economy will maintain an average increase of 4.25% from 2010 to 2020. By 2020 , Brazil will surpass the UK and France to become the world’s seventh largest economy. .

According to statistics, there are approximately 138,000 building materials stores in Brazil, 15 million jobs ( 4 million direct jobs ) in the civil engineering industry, and 4.1% in the GDP of the building materials industry, of which 72% are from small and medium-sized companies . store. At present, 77% of Brazilian residents’ homes are in self-care status, that is, self-supporting investment and self-care construction ; 80% of residents need a certain degree of renovation ; 70% of residents have requirements related to decoration and construction. Brazil's building materials hardware market has great room for growth.

Trade between China and Pakistan is getting closer. According to the Brazilian Foreign Trade Secretariat June 1, 2010 released the latest statistics show that from January to May, Brazil exported 10.644 billion US dollars to China, imports from China of $ 8.759 billion, an increase of 35.0% and 52.7%, respectively. China has become Brazil’s largest trading partner, the largest export destination, and the second largest source of imports.

With the ever-increasing trade between the two countries, the cooperation between the two countries’ building hardware markets is also booming. This can be seen at some thematic exhibitions. For example, the international brand exhibition organized by Reed Exhibitions, Brazil International Building Materials Exhibition, has a situation where the booth is in short supply. The launch of the Brazilian International Housewares, Interior Decoration and Hardware Tool Show is to ease this contradiction between supply and demand and provide Chinese hardware companies with more extensive channels for expanding the South American market. The selection of the exhibition was held in September . The organizers also fully considered the gold purchase time in the local market.