Indigenous sanitary wares have risen sharply in the bathroom market

China is a large country with vast land and abundant resources. As a result, the consumer market is also very large. Foreign companies are aiming at China's fat, and competition for the Chinese market has long been waiting to be seen. Domestic brands such as Wrigley's sanitary ware, sales volume reached 1.2 billion yuan, can compete with toto and other international brands, the Chinese sanitary ware market by the individual foreign brands to control the market situation is changing, the competition is fierce. The competition in the Chinese sanitary ware industry is mainly manifested in the market competition of local brands and international brands. Since the 1990s, international sanitary ware has entered the Chinese market and has firmly occupied the high-end market share in China. As for the domestic domestic sanitary ware brands that started late, with the rapid development in recent years, the sanitary ware market share has also shown a gradual increase.

The local PK's international appearance is comparable to that of China, and the consumer market is very large. Therefore, it has also become a target for foreign brands to compete for. The competition for the Chinese market has long been waiting to be seen. Foreign companies to China to develop, as long as they bring funds, the model over it. They invest in China to produce sanitary ware products with a wide range of products and varieties; then they position themselves in the high-end market in marketing, continue to erode and radiate throughout China, resemble a war of aggression, using Chinese talent, China’s resources, and production. Their products, grab the country's market, make Chinese money, and ** Chinese companies.

This is an economic battle and it is a plunder of the market. Talking about the development of China's sanitary ware industry in recent years, especially foreign brands quickly seized the market, leaving industry entrepreneurs uneasy. Domestic brands such as Wrigley's sanitary ware, sales volume reached 1.2 billion yuan, can compete with toto and other international brands, the Chinese sanitary ware market by the individual foreign brands to control the market situation is changing, the competition is fierce.

According to Faenza Sanitary Ware, currently the domestic sanitary ware can be compared with international brands in appearance, function setting and overall quality. The only regret is that there is still a certain gap in the service life. For bathroom products, the key factor that determines the service life is hardware and water.

Foreign brands compete for the local market Before 2003, Kohler dominated the Chinese high-end sanitary ware market. During the period from 2003 to 2007, TOTO emerged as an outgrowth, forming a situation where TOTO, Kohler, and American Standards were the three pillars. At present, foreign brands active in the domestic market mainly include Japan’s Toto, Ina, American American Standard, Kohler, Moen, Derda, Germany’s Hansgrohe, Duravy, Leyi, GROHE, and Spanish music. Home, etc., while domestic brands such as Wrigley's sanitary ware, sales reached 1.2 billion yuan, can compete with TOTO and other international brands, the Chinese sanitary ware market by the individual foreign brands to control the market situation is changing, the competition is fierce.

It is reported that before entering the Chinese market, these foreign brands have experienced more than one hundred years of development, and the business operation model has matured. For example, TOTO has a share of about 70% in Japan, and Kohler holds about 40% of the market share in the United States. 'Whether it is the mode of producing products, the mode of market research, the mode of space, the mode of construction of channel outlets, the mode of terminal sales promotion, or the mode of competition with competitors are all ready-made modes, and are constantly improving modes. Supported by these systems, like a healthy human body, these foreign brands are more dynamic. '

The production lines of foreign brand-name companies are long and complete in variety, covering high, medium and low-end markets. Because of its brand awareness, consumers have a high degree of recognition of the brand and form a market for China's sanitary brands. 'For example, TOTO bathroom, low-end toilet terminal price is only 600 yuan.

More than 600 yuan to buy a toilet, consumers will buy TOTO or private enterprises? Therefore, the ** in the sanitary ware market is very serious. 'In 2009, foreign brands accelerated their expansion in the Chinese sanitary ware market. 'China will be transformed from a world factory into a world market. With a huge population and rising per capita income, many foreign sanitary brands are optimistic about the Chinese market. 'The marketing general manager of Dunhuang Building Material Co., Ltd. Quan Yujie said. The international sanitary ware giant has extended its tentacles to the Chinese market and has also sounded alarm bells for some companies with weaker strength and lack of brand awareness.

The rise of local brands The development of sanitary ceramics industry is inseparable from the efforts of domestic sanitary enterprises for many years, especially in the last 10 years, a large number of national sanitary brands came into being and gradually developed. Competition with international brands on the same platform, Dongpeng Sanitary Ware, the United States and Canada, Heng Jie and other development is also relatively fast. Recently, Dongpeng Sanitary Ware Co., Ltd. deliberately held a press conference with the theme of 'national brands are self-reliance'. Heng Jie also played the slogan of 'National Chinese National Sanitary Team'. In addition to Hengjie, the market performance of Ausman bathroom in recent years is equally eye-catching, and the goal is very clear: 'Become a world-renowned sanitary ware company'.

The purchase cost of merchants was firstly due to the fact that hardware and water products only belonged to bathroom accessories. When they were sold at the terminal, they all appeared in the form of ancillary products. In sanitary products, they were only part of the product, and many consumers did not pay much attention to it. This also creates the premise that merchants can use.

It is understood that hardware products of almost all domestic sanitary ware companies are purchased from outside, but when consumers consult and purchase such products, manufacturers will introduce the company's own production. A domestic brand of sanitary ware production personnel revealed that “hardware and sanitary hardware on sanitary ware is difficult for laymen to judge quality from appearance, and there is no obvious difference during the trial process. Enterprises often purchase parts from the perspective of controlling costs. The price of brand accessories is too high to be considered.”

Local sanitary ware: more attention to detail As far as the current market conditions are concerned, the cost performance of the local brand sanitary ware is still relatively high, and it can fully meet the needs of current consumers in terms of functionality. There are even more innovations in the appearance than even the international big brands. In this nine Xiaobian especially remind consumers that after choosing the bathroom products that suit their style of home decoration, we must pay more attention to the details, such as whether the toilet parts are reasonable in design, what is the material of the spool, what brand , For accessories or choose a reliable brand better.

No matter which brand, you want to be stronger and bigger, you can't leave the brand, design, and channel innovation. Responsible person said that the domestic bathroom brands are relatively low-key, compared to the fierce competition and the continuous ceramic industry, China's bathroom industry is like a quiet girl, they work hard in the bow, secretly hard work.