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“The goal of the Blue Sky Sea is to strive to become synonymous with safe protective fabrics in China and abroad. It is just like the fiber brands like Modal and Lycra that have succeeded in becoming synonymous with the fiber varieties they belong to. The direction is to make the 'Blue Xiang' brand a synonym for safety fabrics."
This is the most profound passage left by the reporter during the interpretation of the future vision of Blue Sky and Seas by Chairman Chen Mingqing. This paragraph is a chairman's confidence in the future of the company, and it is also the persistent pursuit of the protective fabric industry.
Since 2008, Blue Sky has started to launch a multi-brand strategy. It divides different brands according to the needs of different industries, occasions, weather, and environment. Its products are collectively called “Lan Xiang†series of anti-static safety protective tooling fabrics and are divided into four major categories. Brand "Lanxiang" brand, "Lanxiang 1149" brand, "Lanxiang 8118" brand, "Lanxiang TS" brand high-grade anti-static safety protection tooling fabrics. Since 2010, 100% of the fabrics supplied by Blue Sky has anti-static properties, making it the only company in the country that specializes in providing anti-static clothing fabrics. The stability of the anti-static performance of Lanxiang's safety fabrics is also at the forefront of the international level.
Innovation achieves sustainable brand
When the major trend of industrial transformation and upgrading in the textile industry has not yet arrived, Chairman Chen Mingqing has already seen this move for the company. This has benefited from Chen Mingqing's habit of thinking over and over for many years. “We must keep ahead of ourselves and must be practical. We must not be practical and new, and we should not stay ahead. of."
In 2010, Blue Sky and the Jiangnan Branch of the Chinese Academy of Textile Science cooperated to establish the Special Fabric R&D Center of the Jiangnan Branch of the China Textile Academy, thus becoming one of the few scientific and technological innovation companies integrating R&D and sales. The R&D Center is based on the Jiangnan Branch of the China Academy of Textile Science and is based on Huzhou, the leader of Zhejiang Province, and the Yangtze River Delta and other regions. In the areas of special textile fabric development, advanced antistatic fiber and its weaving and dyeing and finishing technology, flame retardant, anti-corrosive fabric development, new product production process design, improvement, promotion and application of textile high-tech achievements industrialization, etc., key technologies have been widely developed. Achievements transformation, quality inspection, personnel training and other services. The center operates in accordance with the principle of “openness, innovation, service†and a platform-based public service that combines “production, study, and research†to provide technical support for enterprises and enhance their innovative capabilities.
Since the establishment of the R&D center, under the unremitting efforts of all experts, an invention patent, two utility model patents have been obtained, and the results have been remarkable. The “Blue Xiang†PTFE anti-static tooling fabric based on the latest patent has been successfully launched. This fabric is aimed at industrial workers who work in the field during the winter and encountered severe weather conditions such as low temperatures, cold wind, rain and snow, and analyzed the existing winter warmth. It was found that the tooling is not heavy and windproof, and the waterproof effect is poor, not Facilitating the situation of industrial workers working in the field, the company’s R&D personnel have been researching and developing key technologies in the past two years. Finally, in 2010, the company successfully developed a blue-light-resistant, wind-proof, warm-keeping effect, air permeability, and comfort. PTFE winter anti-static fabric, and in 2010 won national patents, the current series of fabric anti-static properties can be implemented GB/T23316-2009, GB12014-2009, JIST8118, EN1149-1-3 and other different standards.
The launch of the new “Lan Xiang†anti-static tooling fabrics has been well received by customers. According to relevant customers, this new fabric is significantly higher in waterproof, windproof and warmth than other similar products, and is stable in antistatic performance. It is a winter tooling. Anti-static fabric is a good choice. The successful launch of “Blue Xiang†PTFE anti-static fabric for winter wear is a full recognition of the R&D center, and it also strengthens Blue Sky’s confidence in taking the road of technological innovation and R&D.
The development of modern market economy shows that today the market has entered the era of brand competition, and brands are playing an increasingly important role in modern marketing and competition. This is just like the famous American brand strategy expert Larry Wright said: "Having a market is more important than owning a factory, and the only way to have a market is to have a brand that occupies a dominant position in the market." In the careful study of the market in the information economy era, many experts have found that at present, the brand has become an intangible asset of the company and is much higher than the company’s actual book assets, but the same brand is far more than the management of a product. It's much harder.
Taking the road of brand strategy is the development strategy that Blue Sky has made after analyzing its own conditions and the external environment. It is the innovation of the company's business philosophy. The “Blue Xiang†brand is by no means a thing that exists in the market alone. It is a kind of belief built on many non-market foundations. Once this belief is formed, it will eventually produce a concept of similar beliefs among potential consumer groups. .
Safety and security escort
Quality is the guarantee of safety, and quality is the life of the enterprise. As the largest and most professional supplier of anti-static tooling fabrics in China, Blue Sky knows that anti-static safety protective tooling fabrics are responsible for the safety and security of industrial workers. Therefore, since the establishment of the company, it has taken the mission of “providing safety, health, and comfort to industrious and savvy industrial workers†as its mission, and it also regards the anti-static tooling fabric market as its own responsibility. In recent years, Bluesky has taken the lead from the supplier of anti-static fabrics. Transformed into a supplier of anti-static safety protection tooling fabrics, integrating safety awareness into every aspect.
Anti-static protection tooling fabrics bear the life safety of workers in the workplace. It is of great significance. A slight carelessness may have a huge impact. The Blue Sky knows well that only by monitoring the source of production can the potential problems be eliminated. In order to avoid flammable and explosive accidents caused by static electricity, Blue Sky Hainan has explored through the efforts of nearly two decades, with the support of relevant units and experts, summarized the scientific and rational “Anti-Static Tooling Fabrics†with the characteristics of blue sky and sea. "Professional advantage" to pass on the "Blue Xiang card" series of fabrics with excellent anti-static properties and stable quality. The current antistatic performance of all anti-static tooling fabrics of the company is underwritten by PICC; it has successively become the national standard for "GB/T23464-2009 protective clothing wool knitwear" and the main drafting unit for the industry standard of "conductive polyester drawing yarn". The unique "eight professional advantages" and strict "eight production requirements" of the Blue Sky Sea, the choice of conductive fibers, the choice of conductive materials, the content of conductive fibers, cotton yarn selection, thread twist control, weaving requirements, printing and dyeing, and storage Specific regulations were issued to improve the stability of the fabric's anti-static properties. All this laid a solid foundation for the company to transform anti-static safety protection fabric suppliers.
In addition, in order to ensure the stable anti-static performance of "Lanxiang" brand fabrics, the company strictly follows the "eight production requirements" to check the quality and process of raw material procurement and production processes, and commissions the conductive fiber to be produced by the Jiangsu Textile Research Institute. Manufactured by the Special Fabric R&D Center of the Jiangnan Branch of the Chinese Academy of Textile Science, the anti-static properties of the fabrics are inspected by the National Labor Protection Products Quality Supervision and Inspection Center, and the anti-static properties of the inspections are promptly listed in the “Lanxiang Antistatic Fabric Examination Reportâ€. To announce the establishment of a blue sky-specific product testing report database.
With the emergence of high standards and strict requirements on the performance of many products and people’s increasing awareness of their own protection, many industries that originally had no need for anti-static tooling have also begun to use anti-static protection tools. At present, the main countermeasures for the market are the development of new types of conductive yarns, as well as the use of different raw materials and different production processes to process anti-static fabrics. In order to meet the different requirements for anti-static performance of tooling in different industries and on different occasions and to fully embody the advantages of blue sky and sea specialization, the company is currently using only white silk, gray silk, and black silk as the basis, and the company is working with conductive fiber suppliers. We have also developed a series of products such as White Silk No. 2, Gray Silk No. 2, Gray Silk No. 4, and Black Silk No. 2. Recently, Blue Sky has successfully developed the fourth-generation high-conductivity new carbon fiber. The new generation of anti-static fabrics equipped with the fourth-generation conductive fiber has passed the National Class A standard for labor protection products inspection and inspection center GB12014-2009.
Professional focus on clear positioning
The Blue Sky Sea firmly believes that many, but not exclusively, are unable to take advantage of competitive advantage in today's highly competitive society; focusing on becoming a professional supplier of anti-static safety protective fabrics, and constantly upgrading the quality of products and increasing the technological content of products can be followed The pace of continuous development in the market, so as to achieve the company's own development goals.
The market of 650 million industrial workers in China is huge. While focusing on becoming a supplier of anti-static safety protective clothing fabrics, in order to ensure the safety of anti-static safety protection tooling fabrics, customers are 100% assured purchase and use, since 2005 The PICC covers the anti-static properties of the fabric. In order to shorten the transportation time and reduce the transportation cost, the production base of Lanxiang brand anti-static safety protective fabrics has been distributed to five provinces including Zhejiang, Jiangsu, Shandong, Anhui and Hebei. So far, the company's business has spread to 20 provinces, municipalities and autonomous regions in China and indirectly exported to Europe, America, Japan, Southeast Asia and other countries and regions. It has been involved in the functional fabrics industry chain with professional products and innovative services.
In addition, in order to provide customers with more professional services, Blue Sky launched customer personalized services, and provided integrated anti-static security protection tooling service design according to customer needs, completely solving traditional fabric selection difficulties. For different industries (such as: petroleum, chemical, coal, aviation, aerospace, electronics, medicine, automobiles, buses, sanitation, electricity, cotton spinning, etc.), different seasons (spring, summer, autumn, winter), different use occasions (Northern Such issues as dryness, high humidity in coastal areas, etc., and various standards (national standards, EU standards, Japanese standards, etc.) focus on a series of customer concerns. Through the discussion and study of expert groups, professional anti-static safety suitable for industrial workers has been developed. Protective fabric solutions.
Experts must have expert talents, and only a team of experts that fully meets the company's development level should be a solid backer. Only in this way can we truly advance in the knowledge-based economy market. The expert team of the Blue Sky and Sea Construction team used a combination of internal and external methods to establish the special fabrics R&D center of the Jiangnan branch of the China Textile Science Research Institute and the Jiangnan branch of the China Textile Science Research Institute. The experts of the Jiangnan branch of the China Textile Science Research Institute were designated as companies. A solid backing for technical research and development; internal companies continue to recruit experts in textiles, printing, dyeing, production, processing and marketing, allowing experts to check on corresponding positions and undertake the task of helping young employees in the company. To train talents for the sustainable development of the company.
"Other people's experiences can be used for reference, but they cannot be copied," said Chen Mingqing. It is also under the guidance of such ideas, a clear and focused enterprise product positioning to the blue sky sea, an "exclusive exclusive" canyon road.
Emphasis on integration into the industry chain
In 2008 and 2010, Blue Sky held the first and second special fabrics summit forums. It discussed the WTW alliance in the industry chain and proposed an innovation mechanism for the cooperation and sharing of industrial chains. It also pointed out that all parties in the cooperation have full confidence, knowledge sharing, and profit distribution. Problems such as industrial chain integration and innovation are the foundation and guarantee. Only by standing at the height of the industry as a whole, in-depth analysis of industrial development trends and existing obstacles, maximizing the integration of industrial resources, enhancing industrial innovation capabilities, and strengthening the industry's sustainable development ability can be achieved. Business development provides more opportunities.
Due to the uneven quality of labor insurance products and the potential safety hazards for industrial workers, Chen Mingqing called for the establishment of a healthy labor insurance textile industry chain to provide Chinese industrial workers with quality stable safety protective clothing and to play their respective roles. The “Lanxiang†brand will be built into a national brand of the Chinese people as the goal of the development of the Blue Sky Sea. It will actively promote the independent development of domestic anti-static fabrics, increase the quality of domestic anti-static fabrics and standardize the market for the production and use of anti-static fabrics, and actively implement anti-static electricity. Research and application of safety protection fabrics.
Chen Mingqing believes that another important factor affecting the industrial chain alliance is the imperfection of textile technical standards. This is one of the problems recognized in the industry that hinder the development of the textile industry. There is less research on the standard in the country, and the standard system is not perfect. Most directly borrow foreign standards. There are some problems that do not adapt to the national conditions or standards. "As a fabric company, we must devote ourselves to entering a complete industrial chain. No matter how good the company is, it cannot be used without entering the industrial chain."
At present, the situation at home and abroad is grim. The foreign economy in the United States is still in a period of recovery. Japan has just experienced severe natural disasters, domestic inflation is serious, and cotton prices have been ups and downs, making small and medium-sized enterprises in the textile industry face great difficulties. However, Chen Mingqing stated that “when there are thousands of sails on the side of a sinking boat and Wan Muchun is ahead of a diseased treeâ€, as long as the entire textile industry works together to build a coalition of harmonious and mutually beneficial industrial chains, and constantly improve the industry standards for China’s national conditions, I believe the spring of the textile industry will In front of you.
With the continuous development of China's economy and continuous technological innovation, China, as a demanding and large-scale producer of anti-static tooling fabrics, has invested more and more in the research and development of new products. In this situation, it operates its own national brand. Become a target for many companies to choose and develop. Actively promote the domestic independent development of anti-static fabrics, improve the quality of domestic anti-static fabrics and regulate the production and use of anti-static fabrics market, and actively implement the research and application of anti-static safety protection fabrics, is the only way to develop national brands and essential requirements .
From the eyes of the chairman Chen Mingqing, it is not difficult to see, "Our products contain 'Lan Xiang'" - such product logos appear on the domestic and international markets, and become the market recognized and consensus on the day, for the blue sky sea already Just around the corner.