Discussion on Investment Promotion Model for Coating Industry in Different Enterprises and Regions

There are many ways to attract investment, and the paint industry is no exception. If we divide according to the pattern of paint investment, it can be roughly divided into three types: consultative investment, explosive investment, and integrated investment. Different enterprises and different regions can adopt one or more methods according to the situation.

Consultancy-based investment promotion is a point-to-point investment promotion method used by business personnel in key markets and with clear intentions. If we can analyze the market potential, competitors, benchmark dealers, development prospects, and even make an annual marketing plan for the target investment area, it is often easy to reach consensus with potential dealers to complete the investment.

More than 100 levels in the paint market are more than 100, and blank key markets are naturally not too many. It is worth spending a lot of energy to invest in these markets.

Explosive investment is mainly focused on the key areas for expansion, and there are many blank markets and short-term requirements for breakthroughs. The business staff took a certain amount of time to carry out carpet research, targeted use of radio, newspapers and television to place advertisements in a centralized manner, and then conduct an American appraisal and integrate the relevant departments of the company’s headquarters to provide one-stop services. This type of investment invitation requires a large investment and is suitable for use in the case of centralized investment promotion in the strategic market. The essence of the exhibition investment promotion also belongs to the explosive investment.

The so-called integrated investment is the use of existing dealers and company resources to discover new market opportunities. Through dealers, store managers, design, shopping guides, customers, and friends and relationships of these people, find suitable personnel and develop new ones. Dealer. The early dealers of Europe School were all inextricably linked with the company. The so-called "inbreeding" investment is actually a typical case of integrated investment. In the same way, this method of attracting investment also has its limitations: it is very effective for markets that are not important to small and medium-sized cities, and it is dangerous for major markets in large and medium-sized cities. On the one hand, the market operation of large and medium-sized cities is inherently risky and difficult to operate. On the other hand, the disorderly relationship between distributors is not conducive to the company's market management.