In recent years, China's hardware lock industry has been developing steadily at an annual growth rate of 15%, with an annual gross output value of 180 billion yuan or more and an export value of more than US$8 billion. It accounts for about one-third of China's total light industry exports, ranking the top three in light industry.

Strategic marketing management is the objective requirement of the new market environment for the enterprise, and also the profound understanding and rational choice of the nature of the market for the enterprise under the complex and ever-changing competitive environment. Strategic marketing is no longer a single product orientation or customer orientation, but the integration of system marketing elements. Based on the dynamic environment and organizational resources, this concept and practice of understanding markets and managing marketing from the perspective of competitive strategy is the strategic marketing management of enterprises.

In addition to focusing on quality and pursuing innovation, today's hardware lock companies must also devote their efforts to marketing strategies in order to remain invincible in the market. I believe that to do a good job in corporate marketing, it is really necessary to rack their brains, Fancaisi Cai Cai, full of personalized marketing!

Understand the market demand Marketing must have its own personality, use its own characteristics to create demand to attract consumers; on the other hand, it is to meet the individual needs of customers in all aspects, that is to say, enterprises must develop personalized and colorful alternatives. The products, in order to break through the conventional and powerful marketing, excavate, guide, create and meet market demands, in line with the individualized consumer trends of today's people seeking newness, seeking differences and seeking change.

Companies must use marketing methods that are very different from their competitors. They intentionally guide the market and consumer groups to develop in a direction that is beneficial to themselves, turn potential markets into a real market, and gradually increase their distance from competitors. For the unique, in order to eventually reach the market, occupy the market, have a marketing purpose for a marketing idea.

To satisfy personal needs to the utmost, the so-called "customer is God", everything starts from the customer's needs, and establishes a good relationship with each customer to carry out differences. After knowing the needs of customers, we can satisfy consumers' individual needs to the greatest extent possible.

In personalized marketing, consumers are completely self-centered when they purchase merchandise. If existing products cannot meet the demand, specific requirements can be made to the company. Enterprises can customize the ideal products for consumers. With the king's products, the market competitiveness of enterprises has been virtually enhanced. In an increasingly competitive market, whose products can best meet customer needs, it will ultimately win the market.

Hardware locks companies can understand the changes in market demand in a timely manner, develop personalized marketing strategies, the company's market competitiveness has increased, the company's economic benefits will rise, and further promote the expansion of the company's development!

The expansion of all these functions makes it an important part of the building and at the same time, it greatly enhances the market competitiveness of hardware locks. Whoever can grasp the market will be able to achieve success.

According to expert analysis, relatively backward business concepts, management systems, and business methods cannot make the best allocation and use of existing economic resources and production factors. Locking companies in China are very common; at the same time, the rules governing international commercial competition Still in the hands of foreign companies. On many levels, many companies tend to take into account the immediate interests and neglect the long-term development. It is impossible to win international competition before they have strong power to formulate rules that are beneficial to them.

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