Domestic titanium dioxide industry how to get out of the downturn?

Consumers have this experience: When shopping in an assortment of commodity markets, they find that there are many types of goods of the same type. They have different product names and different brands. However, packaging, price, quality, and functionality are all similar. At this time, consumers feel that they have no choice. In the case of quality and price, if there is a similar product with a distinctive personality, consumers will often have a bright eyes and lock in their desire to purchase. This is the confusion of purchasing choices caused by homogenous goods to consumers.

In fact, homogeneity is a common phenomenon in our domestic commodity markets. It is a vivid reflection of the low technical strength, imitation, and low-level repeated construction of our production companies. Of course, our titanium dioxide industry has always had a serious problem of homogeneity. It was only in the previous stable economic period that has not aroused people's concern. Under the current severe economic situation, the serious drawbacks and market of homogenization of titanium dioxide industry The negative effects quickly became apparent. For a long time, the titanium dioxide industry is in a situation of “low-end excesses, melees, high-end shortages, and failures”. In recent years, titanium dioxide industry companies have begun to pay attention to the optimization and upgrading of product structure. Some key enterprises have made some progress in product structure diversification, and product quality has also greatly improved, but the homogenization issue has not fundamentally changed.

At the same time, the stability of the quality of domestic titanium dioxide products has been plagued by the production companies, which to a large extent also weakened the market competitiveness of domestic titanium dioxide. Obviously, our titanium dioxide companies can only embark on the path of healthy development only if they are free from homogenous competition. Then, how do our titanium dioxide companies get out of the homogenization plight? This is what the domestic titanium dioxide industry is concerned about.

Domestic large-scale titanium dioxide producers may be at a disadvantage in terms of cost competition compared with similar domestic companies, but as long as they make good use of their own equipment and technological advantages, they will fully develop and mass produce high-value-added products that will be imported instead of imports. Its embarked on the road of industrialized production, it will be able to avoid the edge of homogenous competition, out of an unprecedented trough of titanium dioxide operations.

Regarding the problem of the homogeneity of titanium dioxide, a senior person in the titanium dioxide industry believes that the development of the Chinese titanium dioxide industry has entered the era of brand competition from product competition. Only brand competition can complete the transition from homogenization of products to differentiation of brands, and only brand competition can truly meet the individual needs of consumers. In the brand management of titanium dioxide, the cultural connotation is created to meet the spiritual needs of customers. It will be more and more important.

At the same time, in the brand management of titanium dioxide, accurate brand positioning and brand personality modeling are needed. Therefore, the brand positioning of titanium dioxide must be targeted and use specific brand image to attract specific target groups. In the current titanium dioxide market, the brand has become an important marketing outlet. For customers, the titanium dioxide brand can significantly reduce the cost of consumer choice, can reduce the risk of consumer purchases, and bring more advanced benefits to consumers, such as personalized emotional credit. For titanium dioxide manufacturers, the titanium dioxide brand can provide companies with sustainable and stable income, and promote the sustainable development of enterprises.

At present, the titanium dioxide market has entered the customer segmentation stage. There are many downstream users of titanium dioxide. There are different requirements for the quality and type of titanium dioxide. It is the production of versatile titanium dioxide products or special titanium dioxide products, according to the market structure. set. As brand competition is poised to take off, brand services will become an important factor in supporting titanium dioxide brands. After conducting detailed market research, titanium dioxide operators should tailor titanium dioxide products and services tailored to target customers. The service of titanium dioxide operators only truly meets the individual needs of consumers and can complete the differentiated competition from the homogenization of titanium dioxide products to brands.

In summary, domestic titanium dioxide enterprises should speed up technological innovation, improve the quality of titanium dioxide products, and at the same time, speed up the brand's efforts to build brand competition as the driving force for long-term development. In addition, titanium dioxide operators should provide targeted and targeted personalized services according to customers' individual requirements to meet the product demands of special industries. In this way, when a new market operation pattern forms the climate as a whole, our titanium dioxide The industry can gradually get out of homogeneity.

With the country's rectification of the industry and policy control and the natural elimination of the market economy, the actual production of titanium dioxide in the future is expected to adjust to a reasonable level. Faced with the domestic titanium dioxide market overcapacity, homogenization is more serious, and the market demand is still weak, the decline in the price of titanium dioxide is an inevitable trend. For this reason, only by strengthening R&D and innovation and improving product quality and brand awareness can China's titanium dioxide enterprises be out of the woods.