The entry threshold of the cabinet industry is not high, and there are many brands, not just consumers. Even some industry insiders cannot identify the authenticity of the so-called “foreign brandsâ€. Therefore, it is not surprising that native-born “Made in China†cupboards take foreign names as foreign brands. A flush mount is a type of lighting fixture that is installed directly
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Domestic cabinet topped "foreign name"
When visiting the cabinet building materials market, it was found that the various “foreign names†of cabinet products were quite a few. In a store marked with an imported brand name, the reporter saw that the goods sold were expensive, and the sales staff introduced imported German accessories. When asked if the salesman’s goods were really imported, the other party admitted that they were domestically produced, but the raw materials were imported from Germany.
A senior industry insider who has operated cabinets for many years stated that some cabinet brands that are designed to favor European and American styles are actually made in China or even near Shenzhen. However, taking an “foreign name†and fictionalizing a brand story has become a foreign brand. Pricing can be a few times or even a dozen times higher than regular brand cabinets. In fact, consumers of such brands cannot judge whether they are genuine or not.
Why do domestic cabinets vie with "foreign labels"?
"Foreign brands" may also be domestically produced. Currently, these cabinets wearing "clothing" are generally classified into four categories: original imports, domestic production by foreign manufacturers, products manufactured using foreign technologies or authorized by foreign brands, and overseas registered trademarks. Among them, there are both genuine imported products and some imported materials. However, more so-called “foreign brands†are authentic domestic productions. They only take a foreign name. According to industry sources, overseas registration only requires professional registered companies to register a shell company in Germany, Italy, and other countries. All production and sales are completed in the country. There are only factories built in the country, the introduction of some equipment, according to a foreign standard production, it is known as the "international brand".
Why domestic products close to the "foreign label"
Why is it clearly a domestic product, but it is necessary to paste "foreign labels"? Analysis of industry sources said, first, Chinese consumer groups have a natural complex of foreign brands, so that the domestic foreign brands can survive. For example, with the same type of cabinet products, the imported brands have made more than ten thousand yuan, and consumers feel that they can accept it. Domestic brands sell at the same price, and acceptance is much lower. The second is the huge profit margin of foreign brands. Some products are marked with foreign elements, the price can be at least 1 or even more than 10 times.
Industry insiders reminded that it is necessary to recognize the true "descent" of imported cabinets. Many "foreign brands" are not genuinely imported cabinet products. They are certified in foreign countries. There are still many domestic OEM and production brands. At the same time, it is certainly not expensive to import brands. The cabinets in Italy also have many unknown brands. There are also counterfeit and plagiarism. Therefore, before buying an imported brand, you must have a certain understanding of the brand.