Wang Yanqing: Let the Ceramic Industry Be Made from China to China

China's sanitary products technology level is almost the same level with the world, but due to the design gap, the price difference between imported products and nearly 10 times, weak ceramic product design capabilities have become a bottleneck restricting the sustainable development of China's ceramic industry.

As part of the ancient civilization, ceramics have a long history in China. However, with the constant emergence of modern technology, the Chinese ceramic industry has always been stagnant. Especially in the field of ceramic products, foreign brands have become the first choice for people. How to rejuvenate the glory of the Chinese ceramic industry has become the responsibility of the Chinese ceramics industry.

Wang Yanqing, general manager of Hebei Huida Group, said in an interview that to rejuvenate the glory of China's ceramics industry, it is necessary to use innovative methods to make ceramics from China's manufacturing to achieve China's creation.

'Only innovation is the driving force and source of continuous development of the enterprise. 'Wang Yanqing said that China's ceramic culture has nurtured for thousands of years and stretched around the world. Ancient ceramic craftsmanship has attracted worldwide attention, but the development of modern sanitary ceramics industry in China has only a short history of several decades. Its production process, technical design, etc. are cited. From Europe, although it is in a state of rapid development, there are few Chinese sanitary companies that can truly be called 'world brands'.

Wang Yanqing said that Huida Group, as a leader in the Chinese sanitary ware industry, has a global outlook, leads the future, and shapes the world's brands. We shoulder not only the survival and development of a company, but also how China's national sanitary ware companies have come out of the world. Historical mission.

The core competitiveness of sanitary companies lies in R&D and independent innovation. When talking about innovation, Wang Yanqing told the author that Huida not only carried forward traditions in inheritance, but also actively explored the convergence with the international market during development. 'We have combined Chinese ceramics with Chinese interior design to create a world of design and style. With innovative means, change the ceramic manufacturing industry in China to create for China. '

Wang Yanqing said that modern Chinese interior design began in the 1950s. The reform and opening up in 1978 promoted the adjustment of interior design. After 30 years of development, interior design has become a trend that has driven Chinese design. In a short period of 30 years, China's interior design has gone through the course of nearly a hundred years in Western developed countries. Bathroom space and bathroom products are an important part of interior design. And Hebei Huida sanitary ware has the concept of “creative, taste, and life” as its brand, and constantly strives to bring consumers world-class quality sanitary ware to create more perfect design and experience. In cooperation with more Chinese and foreign designers, Huida hopes to open a new era of Chinese bathroom decoration.

'The technology level of China's sanitary products is almost the same as the world level, but due to the design gap, the price is nearly 10 times that of imported products, and the short boards with weak ceramic product design capabilities have become the bottleneck restricting the sustainable development of China's ceramic industry. 'Wang Yanqing said.

To this end, Hebei Huida formulated a strategy for the development of innovation and diversification of a product, adhered to the “two legs” of innovation and diversification, and steadily and steadily progressed toward international brands. At present, Huida products include bathroom products, hardware accessories, ceramic tiles, bathroom cabinets, kitchens, bathroom accessories and other fields. Has Huida, Dufini and AITO different levels, style brands. On the basis of the internationalized R&D chain of products, an internationalized sanitary hardware industrial chain is formed.

In June 2010, Huida Group successively set up product R&D centers and East Asia Design Centers in Japan and Shanghai, and cooperated with international first-rate designers to enhance the research, development and design of Huida products, achieve independent product innovation, and enhance brand competitiveness.