All kinds of shoe stores are in the city, and the shoe store decoration design style is different, attracting people's attention and inspiring customers' unlimited purchase desire. In the past, the old-fashioned shoe store decoration style can no longer satisfy people's visual concept and consumer desire. The new-generation shoe store decoration design trend is sweeping away, and the publicity, personality and conceptual store decoration style stand out. The shoe store decoration design is generally divided into two parts inside and outside. The internal design expression elements include lighting, music, color, background decoration, etc. The external design expression elements include architectural style, entrance design, window design and signboard design. The quality of a shoe store decoration design directly affects the consumer psychology of the customer. Therefore, each store owner is eager to enhance the product value through the decoration of the storefront, create a good shopping atmosphere, increase the number of consumers, and increase the sales volume of the products. Maximize the value of creating value. What are the tricks for designers? Guests in this issue Chen Zhimin Design Director, Huazhong District, Shanghai Yusi Architectural Design Co., Ltd. Yang Xing Founder and Design Director of Pengyu Space Decoration Design Office Lin Jianfu Founder and chief designer of Shenzhen Yilian Decoration Design Engineering Co., Ltd. ■Pay attention to the window design, the passerby will be the next customer Chen Zhimin: In the shoe store design, the window is a bridge between the product and the customer. For the product, the window is an introduction, telling the customer what the store is selling, so that the customer can know the product without entering the store. The window is a window for displaying the product, and one or more forms of the product are expressed in an optimal manner to attract customers to have a good impression on the product. And many times, the window is the endorsement of the brand image, is a performance of taste, art, image and artistic conception, in order to stimulate the imagination of customers and enhance the image status of the product, just like "one leaf falls and knows the world under the autumn". Therefore, for the customer, the window is a surprise on the road, the memory of time, the display of the dream, the stimulation of the subconscious, so in the specific window design, if you want to follow what kind of principle, it depends on the designer. How to choose the connection between building products and people in the design. Lin Jianfu: The design of the window mainly follows the following principles: 1. Window size design. As a display space in a shoe store, the window is not the area where the customer deals. The size of the window should not be too large or too small, but it should match the proportion of the entire space of the shoe store. Compared with the entire shoe store, the window should be visually the finishing touch, the height should be appropriate, and the center point of the window should be parallel with the customer's line of sight, so that the eye can be easily grasped. 2. The design style of the window. As a part of the shoe store, the window should conform to the design style of the entire shoe store. If you pursue the alternative or the feature too much, it will appear abrupt, which will make the window disappear from the shoe store and lose the soul effect. The color design should match the target audience of the shoes. 3. The story design of the window. The more stories you have, the more you can touch people. The display of the window should establish a theme story, so that the window is full of story and scene. ■Reasonable layout, convenient for people to flow Lin Jianfu: The overall layout of the store looks for a central point and then expands accordingly. The layout should be spacious. The shoes can be displayed in an orderly or misplaced display. Combined with the design of the channel, there should be no whirling around. The place design has some highlights that draw the attention of the customer. Yang Xing: The shoe shop should pay attention to the following points in the design of the moving line: First, the passage is wide enough to ensure that the customer can carry the shopping basket or push the shopping cart, and can shoulder shoulders with other customers or smoothly. Second, the channel is sufficiently transparent, the channel should avoid the labyrinth layout as much as possible, and form a straight one-way permeability design; third, there is no obstacle, it can not be arranged in the channel, and some are not related to the display goods or special promotions. Appliances or equipment to avoid blocking the passage and damaging the image of the shopping environment. ■Lights & mirrors give you a model-like experience Chen Zhimin: Lighting plays an important role in the design of shoe stores. It is an indispensable element to increase the beauty of space, help create an atmosphere and highlight the expressiveness of products. With the development of lighting technology, light has more and more plasticity, color diversity, and intelligent light control give us more choices. We can use the accent lighting method to completely illuminate the light on a pair of shoes. The other spaces are gray, which is similar to the close-ups in museums and movies. Shoes on the display stand can use light to reflect the primary and secondary, guiding consumers' attention. Mirrors can extend space and are used in narrow areas to express spatial diversity and visual diversity. In space design, we usually design an illusion, as if the product has suddenly increased, the number of customers has increased, and the props have increased, making the storefront another sci-fi scene. This shows the fun of the space and the customer experience. In addition, the mirror can focus on the product. Mirrors have features such as borderlessness, reflectivity, and transparency, all of which provide more expression for design. If we put the shoes in a box with 5 mirrors, the shoes will be multifaceted. If placed on a flat mirror, there will be a crystal-like mood. The mirror can give the customer a sense of stage. When the customer puts on the shoes and looks in the mirror, each customer is a model, so you can try to let the customer try different shoes on the mirror. Yang Xing: Every store has a light, and the mirror is also available in every store, but depending on the design of the lights and mirrors, the effect will be very different. In terms of decoration, such as spotlights, it is best to align the shoes with the diamonds and the trend of the shoes, so that customers can see at a glance. As for the test shoes, try to grow 120-140cm, 20-25cm wide, and install it on a wall 20-30cm away from the ground. The frame can be covered with some patterns. In addition, the slender mirror can make people look thin and straight, the effect after wearing the shoes will obviously become better, and the effect of matching the whole body clothes and shoes can be increased, and the success rate of purchase is increased. Case appreciation European boutique design brand United Nude was founded in 2003 by Dutch architect Rem D Koolhaas and British traditional shoemaker Galahad Clark (the British brand heir). United Nude opened its first domestic flagship store in Huaihai Zhong Road, Shanghai, which is the third flagship store in United Nude after New York and Amsterdam. The flagship store of Huaihai Road in Shanghai continues to use the “Wall of Light†display cabinet concept. In the dark shop, a row of display walls consisting of square grids is displayed. Each square has a set of LED lights. The protagonist's pair of shoes are visually focused under the changing color of the lights. The entire store design is extravagant with nightclubs, dramatic, mysterious but not overwhelming, and complements the design of the shoes. Conclusion Shoe store decoration design should be as simple and atmospheric as possible, but also highlight the logo of the store, and at the same time have personality and characteristics. Light in the overall environment as a guide and reminder of the streamline, to be integrated with the environment, the integration of light and light, whether in the reception area, aisle, or stairs, at the same time as an important factor, enhance the beauty of space, Create a good shopping atmosphere. Bonnet Seal Ring ,Metal Seal Ring,Bonnet Seal,Bonnet Gasket WENZHOU JINGWEI SEAL TECHNOLOGY CO., LTD , https://www.ringjoint-gasket.com