In the first quarter, it fell by 8.1%, and in the first half of the year, it fell by 7.6%... The Chinese furniture industry, which has maintained its growth since the reform and opening up, suffered an inflection point in 2014.

The furniture industry is one of the representative industries of China's light industry. Since joining the WTO, China's furniture exports have maintained growth. Although the global financial crisis in 2008 led to a short-term weakness, it quickly resumed its export growth. In 2013, faced with many unfavorable factors such as rising labor costs, raw material and logistics costs, and sluggish international demand, the export scale still exceeded US$50 billion, reaching US$51.82 billion, a year-on-year increase of 6.2%.

In 2014, the first decline in furniture exports suffered an inflection point.

However, in 2014, China's furniture exports declined for the first time. According to the statistics of the Customs Information Network, the export value of China's furniture and its parts in the first quarter of this year was US$11.31 billion, down 8.1% year-on-year.

"The second quarter has slightly improved compared with the first quarter, but it is still a decline. The decline in the first half of the year was 7.6%." Recently, Zhong Haohong, deputy general manager of Shanghai Bohua International Exhibition Co., Ltd., said in an interview.

The corner of the furniture exit is steep but to

According to the statistics of the China Furniture Association, the overall sales of building materials in China in the first half of this year has decreased compared with the same period of last year. The furniture exports of some second- and third-line furniture brands have seen a significant decline. More and more Chinese furniture companies have begun to focus on “domestic trade brands” this year. ".

Specifically, in the first quarter of this year, China exported 9.49 billion US dollars of furniture in the form of general trade, down 9.6% year-on-year, accounting for 83.9% of China's total furniture exports during the same period; the export processing trade exported furniture of 1.48 billion US dollars, down 0.4% year-on-year. The proportion is 13.1%. In addition, the export of furniture by the small-scale border trade was 33.261 million US dollars, an increase of 28.6%. The situation in the second quarter is roughly similar to the first quarter.

From the perspective of global regional layout, the United States and the European Union are still the main export markets for Chinese furniture. In the first quarter of this year, the export of furniture to the United States was 3.45 billion US dollars, down 0.9% year-on-year, accounting for 30.5% of China's total furniture exports during the same period; exports of furniture to the EU was 2.44 billion US dollars, a slight decrease of 0.1% year-on-year, accounting for 21.6%;

During the same period, exports to Japan and South Korea increased against the trend, exporting Japanese furniture to US$760 million, and exporting Korean furniture to US$240 million, an increase of 17.9% and 8.1% respectively. Although there is a certain growth rate, because the base cannot be compared with the European and American markets, it is impossible to change the current situation of the decline in the overall export volume of furniture in the first half of this year.

According to industry insiders, China, as the world's largest consumer market, expects annual furniture consumption to reach 500 billion yuan. This huge market is very attractive to domestic and foreign manufacturers. At the same time, she believes that the domestic market has more development prospects than the export market. For those export-oriented furniture enterprises that are used to the OEM OEM model, the current domestic market is not just a good slogan. Because the business model and ecological environment of domestic demand and export are different, the domestic demand market is facing more challenges for furniture companies that have transformed from the order-based external demand market, including branding and improving design. Wait.

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