According to media reports, according to media reports, you may have heard of tracking devices, but do you know eye tracking devices? Tobii, a company that provides eye tracking research solutions, launched an eye tracking device called Tobii Glasses 2 earlier this year and opened for pre-sales, and the device is now officially shipped worldwide. In addition to retail in-store marketing, it can also be used in research, sports, consumer technology, gaming, automotive, medical, and other research fields. Eye tracking is a very valuable way of doing research. For example, when consumers are in front of the shelf, their eye movements can "point out" the items that they are most interested in. Through this device, enterprises can learn the consumer behavior of the tested consumers in real time, and use this as a basis to create a more dynamic shopping environment for them. Tobii Glasses 2 weighs only 45 grams and looks no different from other sports glasses in appearance, which gives the testees maximum flexibility and less attention to the experiment itself. This wearable device features a wide-angle 1080P scene camera and four sets of eye-moving cameras, all mounted in an ultra-thin frame, which not only provides the testee with a completely free field of view, but also allows researchers to The ultra-wide range (including the surrounding visual field environment) is used to track and analyze the "true and natural" eye movement of the test subject.
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