Zhou Rongchang, deputy general manager of the market research and development center of Hangzhou Rongye Furniture Co., Ltd. On September 9, the 15th China International Furniture Fair was held at the Shanghai New International Expo Center. The exhibition is divided into six major themes, including civil furniture, office furniture, home accessories, cabinet furniture, furniture production equipment and raw and auxiliary materials, aiming to create the best platform for domestic and foreign sales, showcase domestic and international first-class brands, and have opportunities in 2009. The era of coexistence with challenges creates new highlights and new opportunities for exhibitors and professional audiences. As a special media for the exhibition, Focus Home will conduct a comprehensive exhibition report and conduct on-site interviews with exhibitors. [Reporter]: I am very pleased to be able to interview Mr. Zhou of Rongye today. First of all, I would like to ask you to briefly introduce Rongye. [Zhou Rongchang]: Rongye Company was established in 1998. Its predecessor is mainly engaged in the sales of sheet metal, and has been serving the industry of office furniture and civil furniture. Since 1998, we have been involved in office furniture. It is true that the beginning of the development of office furniture should start in 2001. The group company has such a tension, from the sales of these plates and the production of office furniture. Rongye Company has developed rapidly in the office furniture industry in recent years, especially since 2005, it has entered a relatively benign development track. The entire group's strategy focuses on the development of office furniture. Currently, Rongye is very influential throughout the industry. Our sales have been increasing by 50% every year since 2005. Especially in the case of the economic crisis in 2008, the growth situation is very gratifying and has a very good development trend. [Reporter]: Does the economic crisis have any effect on you? [Zhou Rongchang]: It should be said that the impact is definitely there, because this is an economic crisis that affects the whole world. It will certainly have an impact, but the impact is not great. [Reporter]: How did you respond to this global financial crisis? [Zhou Rongchang]: The economic crisis actually has different impacts on us. Especially for our foreign trade, it was more obvious in 2009. Now we are gradually digesting and the whole market is improving. We also think of some ways to face it. Such crises include strengthening sales of domestic trade, strengthening market development, and developing new products that are more in line with market requirements. Like this one is a few new products, all very modern and concise. In the future, human beings will pay more and more attention to health and environmental protection. In response to such demands, the materials we use are all zero-formaldehyde. Now enterprises that use formaldehyde-free plates in the furniture industry should be said to be few, we may be the first. Home tried. In fact, we use zero formaldehyde sheet, the cost will rise by 25%, we are doing this kind of attempt. Now we are cooperating with Beijing Wangu Co., Ltd., who is doing zero-formaldehyde sheet. Through such cooperation, we hope to establish some concepts in the industry, such as the concept of future trends, which is also the way for enterprises to cope with the crisis. [Reporter]: Are the new products launched at this exhibition all products based on environmental protection and simplicity? [Zhou Rongchang]: Environmental protection is a concept of future development. We are now proposing such a concept in advance, so that our enterprise can try such a concept first. I think office furniture will be simpler and simpler in the future, so the products we launched this time are very modern. [Reporter]: You mentioned that in the face of the financial crisis, the domestic market has been expanded. In fact, the domestic market is very competitive. In the face of such competition, what good marketing strategies and plans does Rongye have? [Zhou Rongchang]: In the domestic market, it is mainly to promote the price of sex. Some adjustments we have made, including cost reduction and more effective management, can minimize the cost of products and provide customers with the best products. , improve cost performance. At the same time, we are constantly adjusting our strategy, because we used to be a supplier of materials. In order to avoid competition with our customers, our boss has proposed a strategy of not making brands, but by 2005 and 2006, the company has developed to a certain extent. After the level, we will not get better development without branding. Therefore, we have paid more and more attention to the brand in recent years. It should be said that since 2008, we have invested a lot of financial resources to build the brand. Group photo [Reporter]: You have participated in the furniture exhibition in Guangzhou. What do you think is the difference between Guangzhou Furniture Fair and Shanghai Furniture Fair? [Zhou Rongchang]: Guangzhou is more specialized than the office. Office and civil use are separate, and it will be renamed as “Office Environment Exhibition†from 2010. After that, office furniture is not only furniture, but also office. The concept of the environment, in fact, we have been doing such a thing in 2008, we advocate not only selling products, we are selling an office environment, we will provide customers with a very perfect office environment design. Like Shanghai, office furniture and civilian furniture are displayed together. For us, the professionalism of office furniture is not strong enough. [Reporter]: In addition to what you just mentioned, office furniture will pay more and more attention to the creation of office environment. What development trends do you think the office furniture industry has? [Zhou Rongchang]: It should be said that the demand for office furniture in the past few years, including the market for office furniture, has developed rapidly. In recent years, this demand has not been so great, but this market must exist because of our furniture. The renewal of the existence is there, and in recent years, the entire real estate industry is also developing very fast. As long as the real estate industry develops, the demand for furniture will be great. So we are very optimistic about the office furniture market. [Reporter]: Does Rongye have plans to get involved in civilian furniture? [Zhou Rongchang]: In fact, we have very early use of civilian furniture, but there is no main force to push, including a company under our group to make cabinets. It is also a category of civil use. It grows with the same level of office furniture. Now we want to be more More involvement in the civilian furniture market, just said, the real estate industry is developing rapidly, and the needs of the people will be larger and larger. We hope that after more involvement in the civilian market, we can create more valuable choices for our living environment. However, the main body of enterprise development is still office furniture, and civilian furniture will develop as an auxiliary industry. [Reporter]: I am very grateful to President Zhou for accepting our interview. Information from GO Jiaju, want to know more home textile information, home information, furniture information, home decoration information, building materials information Welcome to the GO Jiaju official website. 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