LINYI JIUHENG IMP&EXP CO.,LTD , https://www.jiuhengwood.com
In the workshop of a small furniture processing factory in Jinan, even if you spend a lot of money and buy brand furniture in a chain store, you may encounter this kind of accident: obviously bought a brand of furniture produced in the field, but it is a small one in Jinan. Processing factory OEM production. According to industry insiders, dealers have independently “branded†and found local small factories to process brand furniture, which has become the unspoken rule of the industry. It is understood that many manufacturers nowadays only pay attention to the evaluation of dealers' performance, and ignore the supervision and supervision of product quality. This has caused many dealers to exploit the loopholes and produce local OEM products to shoddy and earn. Take more profit. Consumers: In the big shopping malls, they actually bought “fake goodsâ€. Dong Lei, who lives in Jinan Industrial South Road, lived in a new house in 2011. After the new house was handed over in 2010, he specially made a branded wardrobe and shoe cabinet in a large furniture store in Jinan. Because Dong Lei's lover is in pregnancy, he especially values ​​the environmental performance of furniture. But when the workers came to the door to install, Dong Lei found the problem. On the closet that the worker sent, there was no long-distance transportation of the packaging, but a simple packaging of hard paper. Unpacking During the installation process, he found that the workmanship of the furniture was very rough, and the phenomenon of "stretching porcelain" appeared in the edge banding. In addition to the edge of the furniture, there is no brand logo on the hardware of the connecting board. What surprised him even more was that when the workers installed the shoe cabinet, one of the wooden boards was obviously not up to the size. Although the worker changed the board the next day, the size was not so suitable. After the family stayed, Dong Lei discovered more problems. The wardrobe not only had a heavy taste, but also had problems such as broken edges and tilting of the wardrobe. He realized that he might have bought fake and shoddy products. In the process of consulting with the manufacturer, the staff told him that the consumer can verify the authenticity on the official website through the number on the closet. He asked the store for the serial number of the furniture. After entering the official website, there is no information about the wardrobe. The manufacturer initially determined that the wardrobe was not produced by the manufacturer. "This wardrobe has cost 6,000 yuan." Dong Lei said angrily. Processing factory: As long as the drawings, what brand can be introduced through friends, the reporter contacted Li Bo, who runs a furniture processing factory in Jinan. Boss's processing plant is located in the west of a village along the West 10th Road in Jinan. The courtyard of several hundred square meters is covered by a canopy. The ground is covered with wooden boards and two workers are busy. Boss Li told reporters that he has two factories, the factory is mainly to do their own brand of furniture, and the other factory is to receive some orders. Speaking of the quality of the products, Li boss patted his chest and assured the reporter that “it is definitely no problem.†According to Li’s boss, their factories are also counted in the Jinan furniture production circle. They are known for their good quality, not only custom-made furniture to them. There are more retail investors, and there are also brand furniture sellers who order them here. "You may not believe, we have made wardrobe cabinets, cabinets, etc. for several big brand furniture. They give us drawings, we can all make them." Li Bo said that the furniture brand is mainly displayed on the edge-sealing logo, as long as A certain amount can be achieved, and the edge-sealing logo can also be done to ensure that it is false. When looking at the samples they made for the brand furniture, the staff said that there is no sample on hand. When there is an order, the other party will send them drawings, and then deliver the goods directly to the customer. The staff also told reporters that because their factories can not produce such edge seals themselves, brand furniture sellers sometimes bring their own edged Logo strips when placing orders. He said that many manufacturers nowadays only pay attention to the evaluation of dealers' performance, and ignore the supervision and supervision of product quality. This has caused many dealers to take advantage of the local production of OEM products to shoddy and earn. Take more profit. During the investigation and interview, many insiders told reporters that there are many factories producing furniture in Jinan, among which Huashan and Huanghe are the most concentrated. Promoter: The dealer has independently sold the brand-name furniture for a few years, and Huang Lei, a shopping mall in Jinan, has figured out the doorway. She said that in terms of furniture production, there is a very popular production model OEM, also known as OEM or fixed-point production. Under this model, brand owners do not directly produce products, but use their own key core technologies. Responsible for designing and developing new products, controlling sales channels, and specific processing tasks are commissioned by other manufacturers of similar products through contract ordering. After that, the customized products are bought out at low prices and directly labeled with their own brand trademarks. According to Huang Lei, the formal OEM production is of course no problem. The key point is that the so-called “branding†in the panel furniture market is only the independent behavior of local dealers. These dealers designate a local processing factory, and the dealers provide drawings. After the processing is completed, the dealers then sell this part of the furniture as a brand of furniture. “It’s very common, and many big brands of furniture have this problem.†Huang Lei said that anti-counterfeiting is not prominent. When consumers receive goods, they only check the color and style of the furniture. Learned. Huang Lei said that in addition to the price advantage, the locally produced furniture is not qualified in terms of environmental protection and quality of the board. After many consumers bought it home, they found that the smell of furniture was very large. "The amount of formaldehyde released must exceed the standard, and you obviously bought a brand, but it was produced in a small factory. If you know, will it be very troublesome?†Small brand: In order to enter the hypermarket, it can only pretend to be a branded product on the 23rd. The reporter visited the furniture store on Jinyuan Street in Jinan as a consumer and found the panel furniture. The prices vary greatly. Take a wardrobe with a length of 2.2 meters and a width of 2.6 meters. For example, the price can be as high as six or seven thousand yuan, and the low one can be bought in more than 3,000 yuan. He Cong, a shopping guide, said that most of the furniture sold in the exhibition area is the original Guangzhou goods, and each piece of wood has an anti-counterfeiting logo. There are also a few products with lower prices that are processed in small local factories in Jinan. In order to enter the chain stores, these locally produced furniture are also labeled with brand furniture. In the more than a dozen panel furniture exhibition areas visited by reporters, two shopping guides admitted that the furniture being promoted was produced by the Jinan factory, but it is also a brand product. However, according to the information the reporter has learned, these brands do not have formal production points in Jinan. Huang Lei said that the transportation cost of the plate is relatively high, and the freight cost of a set of furniture can account for about 5% of the sales price, and the plate used by the manufacturer has undergone strict inspection. The price of the one-meter bare plate is more expensive than the local plate. 30-40 yuan. “Before, we only sold manufacturers' branded products, but the prices of other homes were superior to us. Many customers went to other people's homes to order. We have no way, everyone is doing this.†He Cong said that they now also make local production in Jinan. The furniture is also marked as a brand when entering the store, otherwise even the samples can not enter the store. (At the request of the parties, Wenzhong Dong Lei, Huang Lei, He Cong are all pseudonyms.) Foreign brands Jinan do very popular wardrobes bought from regular shopping malls. They are not produced by manufacturers. Where are these wardrobes coming from? Is there anyone who is as good as him? Deceived? Dong Lei decided to discuss. He made several negotiations with the person in charge of the wardrobe Jinan store, and also found the relevant personnel of the mall. In the end, when the wardrobe was purchased, the official invoice was not issued. The mall said that it was not good to come forward. Although the person in charge of the store admitted that the wardrobe he bought was not from Guangzhou, but was produced in Jinan, he still insisted on quality and environmental protection. no problem. The furniture of the Guangzhou brand was actually “Jinan madeâ€? Dong Lei said that he later made a few pieces of panel furniture. He found the doorway and found that his experience was not an exception. There are many other brands of panel furniture. The problem of “local production of brand furniture in the fieldâ€. When he later made the kitchen cabinet, a salesperson of the store told him directly that his favorite kitchen cabinet was made in Jinan. When the workers come to the door to install their size, the workers also call the "foreign brand Jinan do" situation is more common, which can be regarded as the hidden rules in the industry. In the end, Dong Lei took the door to block the door and rushed the customer to defend his rights. The store refused to withdraw some of the cash, and things were so bad. However, the question mark in Dong Lei’s heart has not been answered: how the furniture is produced locally, and How do you enter the brand chain store? Even the certificates are fake, more than 100 words without punctuation marks. On March 16, Jinan enthusiastic citizen Mr. Cai told reporters that in a furniture store on Jinan Huaneng Road, the merchants are in the exhibition hall. The certificate placed may be fake. According to Mr. Cai, the full text of the certificate has more than one hundred words, but there is no punctuation, and the text is obviously not smooth. On the 20th, the reporter saw this certificate: "The impregnated film paper veneer solid wood particle board produced by Jinan ** Board Co., Ltd. was tested by the National Wood-based Panel Quality Supervision and Inspection Center under the green decoration product promotion activities. People's Republic of China interior decoration materials artificial board E1 standard was rated as green decorative products. The reporter noticed that the certificate was issued as “China Product Quality Inspection Associationâ€. On the afternoon of the 20th, the reporter tried to inquire about the China Product Quality Inspection Association and its telephone, but they did not find it, but found the China Quality Inspection Association. "This association does not exist at all. The Ministry of Civil Affairs has not registered, it is a fake." The staff of the China Quality Inspection Association said.