At present, Liang metalworking Tools Co., Ltd. has more than 200 employees, who have undergone professional technical training and rich production technology experience. The company has self-supporting import and export rights, and more than 90% of its products are exported to Italy, More than 60 countries and regions, including Spain, the Netherlands, Poland, Russia, Nigeria, India, Iran, South Africa, Japan, Brazil, ELDOR, etc Rubber Tape Measure,Nylon Coated Steel Tape,Wear Resistant Steel Measuring Tape,Dirt Resistant Steel Measuring Tape Henan Liangjin Tools Co.,Ltd , https://www.liangjintools.com
For most merchants, the sales volume of the “Golden September, Silver 10†traditional season determines whether the annual sales task can be completed. With the end of the Mid-Autumn Festival, the National Day is approaching, and the business competition has reached the final round of sprint. Faced with this last opportunity, price cuts, gifts, performances, frequent sales of home stores, dazzling consumers. From the perspective of consumers, it has accumulated for half a year, and this is the moment, when the merchants discount sales, "grab" to the real benefits. However, in the end, whether consumers can "grab" the real benefits, it is really hard to say. Don't look at the signboards in the home store where the discounts are hanging, but it is necessary to make the service and quality of the promotion to satisfy the consumers. It really depends on the sincerity of the merchants. On September 10th, Red Star Macalline Beijing Wuhuan Store, a consumer who went to buy a table for the holiday promotion advertisement, queued up at the door of the business for a night, finally got the number plate on the morning of the 11th, but at At this time, it was told that the brand table had been discontinued. After the reporter's investigation, it was found that the consumer's experience was not the first case since the table promotion, but because the merchant did not communicate with the manufacturer in time, he did not know that the promotional item had been discontinued. In the end, the consumer can only choose other tables at the same price. The reason given by the merchant is that the store is difficult to manage and the communication between the departments is weak. This reason sounds ridiculous, and it is unpredictable: this holiday promotion is not a "selling dog meat", just a gimmick to attract consumers. And even if the merchants say that such "mistakes" are due to the difficulty of their own management, then it is a bit unreasonable for consumers to "pay" for this. Where is the time and energy that consumers waste? Businesses that really care for the interests of consumers will never make such mistakes. In the final analysis, the sincerity of some merchant promotions is not enough. In the case of rising raw material costs and a significant increase in labor costs this year, the price of household goods should have risen. At this point, if the merchants carry out the "super-large" discount promotion, it can only explain two problems: one is that the original product lacks features, or the quality fails, and the second is that the original price of the product is high. "In fact, for such a golden season, many businesses do not seriously consider the needs of consumers. For consumers, what they really want to buy is quality products and services, and some businesses rely on low prices. Catering to consumers, but dragging the product quality and service, so even if the merchant has already made concessions on the price, it can not stop the "bad review" given by consumers, and in the long run, the development of the enterprise and the reputation of the brand There is no benefit in the establishment of the establishment." The person in charge of Anju Mall said. “And a promotion that can help the sales performance and enhance the brand influence must be carefully planned. It needs to combine the brand concept, the actual sales of the product, and the analysis and grasp of the consumer psychology. And other factors, and finally join the merchant's own special selling points. Only this kind of highlights and interactive activities can really impress consumers, and ultimately achieve short-term sales goals for the company, as well as the accumulation of long-term brand image." In the end of August and early September, a fabric sofa group purchase event was planned for young consumers. This activity integrates the concept of sofa lovers, which is loved by young people, into the theme of the event through online and offline marketing. Combining the current events of the Guangzhou Asian Games, adding sports fashion elements, and finally launching the fun 'Little Peony Sofa'. On the basis of ensuring the quality of the products, creating a colorful living space for young people. The result not only mobilized the participation of young people. Enthusiasm, also spread the brand values ​​of the mall to create an ideal life, also Now the mall's fashion benchmarking role, and finally achieved good sales performance." In the case of increasingly fierce competition in traditional home stores, home business if you can seize the "golden nine silver ten" consumer rigid demand rebound, a good opportunity to create Sexual services and features to create promotional hotspots will surely stand out in the chaotic holiday promotion competition.