E-commerce storm struck wooden doors companies should pay attention not to rely on

In the home industries such as wooden doors, it is said that if you do not do electricity providers, it is a dead end. Once the “80s” and “90s” have grown into mainstream consumer groups, are they accustomed to online shopping and are there any value in the traditional stores? It is also said that if they are e-commerce providers, they are still a dead end. Three years ago, we were still discussing when e-commerce will come? Now we have already felt that e-commerce is really impacting the traditional marketing model and have to seriously think about the future of the road to marketing.

Car Jianxin: E-commerce is a trap

On December 16, at the annual meeting of the Guangdong Home Furnishing Industry Association, the speech of “E-trader pitfalls”, the speech of Red Star Meikailong Chairman and CEO Che Jianxin, shocked the scene. Through the spread of Weibo and WeChat, whether e-commerce is a trap or not has triggered a great deal of discussion in the industry.

Che Jianxin's point of view is: home electricity supplier is a "hit tyrants, sub-field **", e-commerce will be the home factory, dealers and shopping malls "life." Prior to this, during the Tmall Twins event this year, its O2O model was jointly regulated by 19 mainstream home stores including the Red Star Macalon, the House of Home, and the Yuexing Home Furnishing.

If you are not **, you must take the initiative to change. Red Star Macalline, Home Furnishing and Other mainstream home stores have been placed on the home e-commerce layout, but how to do electricity providers are still exploring. As a traditional industry, to enter the electricity supplier must inevitably conflict with the offline, the control of the pace and rhythm requires great wisdom.

Che Jianxin declared that e-commerce is a trap for the home industry. It is for everyone's life - first of all, the life of the home leather store, followed by the life of the dealer, and finally the life of the factory. So he proposed The best policy is that we do not do e-commerce, but this is not possible, the Chinese policy is that factories and stores should together reduce the gross margin, the implementation of the same price online and offline, oppose plagiarism, and urge factories not to build their own brands to the Internet to sell, as far as possible There is no more.

Wooden doors companies should pay attention to electricity suppliers but not life-saving straw

If Tmall becomes the only channel for factories to open stores online, and when Tmall controls everyone's channels, everyone will become a pawn in the hands of Tmall. When thousands of factories move their products On the Internet, like the wooden door store that is now blooming all over the line, it will reduce the chance of closing deals and dilute the profit margin. More strict, everyone has any future!

In fact, whether it is currently doing well or not doing well, e-commerce is far from success.

In the unknown realm of e-commerce, well-known wooden doors and other home companies are all showing their magic, exploring it, adapting it, and using it. Emphasis on e-commerce, but do not regard it as the only life-saving straw, this may be the most active Internet thinking wooden door entrepreneurs now!

In the face of surging e-commerce trends, many wooden door brand companies are eager to try, there are many brands of wood doors business at a loss. Not paying attention to e-commerce is obviously wrong. The internet era has come and e-commerce is not far from every enterprise. E-commerce is the most important channel, obviously not the best choice, and traditional store channels still account for corporate sales. At the time of the main body, it is only fools who will abandon vested interests and rely on immature e-commerce providers.