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“Every company must change, but every company must upgrade.†On December 5, at the 4th World Internet Conference, Ma Yun, chairman of Alibaba’s board of directors, said, “I think the new economy is short-lived. Just as clothes are new tomorrow, the same is true for enterprises. My view is that everyone needs to upgrade.†Ma Yun said that the transition must be painful. In the past 18 years, Alibaba has experienced at least countless painful transformations and upgrades. In an internal discussion on future development planning nine years ago, Alibaba decided to move to the next 20 or 30 years: turning the company into a data company. "The most painful part of this decision is that you don't know how to make money first, and second, you made this decision, and you don't know how to survive." Nowadays, cloud computing and big data have become the general trend of development. "But we made this decision 9 years ago. It seems that this decision is correct today, but it was extremely painful to make this decision at that time," Ma said. "Today's transition from the traditional economy to the digital economy has become a necessity. You have to choose to go. You have to choose not to go, but the key is how to go." Ma Yun suggested that only the top leaders can choose to change, upgrade the pattern, and cooperate with organizational changes to meet Such a challenge and opportunity. On the issue of the real economy and the virtual economy, Ma Yun suggested not to oppose the real economy and the virtual economy, nor to oppose the service industry and the manufacturing industry. “Everyone thinks that Haidilao is a service industry, but I think it is a manufacturing industry. It is from the purchase of hot pot ingredients to washing vegetables and cutting vegetables. It is only the service industry at the moment when it comes to the end.†Ma Yun said that the service industry is an entity. An important part of the economy, the service industry and the manufacturing industry are two aspects of a coin. "There is no pure manufacturing industry in the future, and there is no pure service industry. The future manufacturing industry must be the service industry." "Don't think about the digital economy and the traditional economy. Today, many traditional economic technologies are very high. Creativity and imagination are the new economy." Ma said that many of our futures are hard to imagine today. We cannot because of our own knowledge. The lack of realm and the realm hinders his own imagination, and can't limit the imagination of others because of his own imagination and low knowledge structure. In the face of many enterprises' concerns that they will be platformized without becoming a platform, Ma Yun said that your company may not be a platform, but you must have the platform's ideas and platform cultivation. "'Aircraft carrier' is the platform's thinking. This will have a huge impact on the entire economy in this century and the next century. As the operator of the platform of the economy, the bigger the platform, the greater the responsibility." Ma Yun said, I said last year that many people believe because they saw it, but We people see because of faith. "We believe that it is the future. We see it as the future. We turn it into the future. This is what we all have in the transformation."