The Fanta drink was first launched in the 1940s and is the largest brand of Coca-Cola after Coca-Cola. After years of continuous development and renewal, the bottles have also undergone several generations of changes. Then, the popularity of Fanta's Splash bottle shape makes it the mainstream bottle shape of carbonated beverages on supermarket shelves in major market countries, which virtually weakens Fanta's beverage as the second largest brand in the US and therefore the Coca-Cola family. The uniqueness of the product in the shape of the bottle. That's why Coca-Cola began designing and developing a new generation of exclusive Fanta packaging bottles (for PET and glass bottles) to provide Fanta with a new global protection standard. As with the previous generation of bottles, the new bottle after mass production is 100% recyclable. Support the Fanta brand to rejuvenate Gregory Bentley, Coca-Cola packaging engineer responsible for overall project coordination, explained: “Fanta has been successful in the international soft drink market for many years. The Splash bottle shape has become the representative bottle shape of carbonated soft drinks, not the Fanta brand. Unique. This means that the time to redesign the bottle has arrived, and the impact of the bottle shape will make the product stand out again." The Coca-Cola team worked closely with Drink Works' Leyton Hardwick and his team (Drink Works beat the other four rivals to stand out from the design competition) and was supported by the Fanta Packaging team network. Bentley said: "We have built a global information network to collect the latest packaging plasmid information, specific market requirements and continuous feedback on appropriate design ideas." To create a new bottle shape, you need to accurately understand the characteristics of the PET material under pressure, especially how the carbonation of the beverage causes deformation of different parts of the bottle. Poor handling may result in beverage spillage. Through its global technology network, Coca-Cola also introduces experienced supplier partners to overcome this design challenge. In the development of the packaging project, Sidel played a key role in the completion of the mass production verification of the new Fanta bottle. Handling asymmetry and stability The PET bottle designed by Drink Works is very creative and unique. It can be said to be “breaking the routine†in the design of carbonated soft drink PET bottles. Its bottle is spiral, inspired by twisting and squeezing oranges to squeeze out the orange juice. It uses a series of bottle ribs and is decorated with small bubbles, while the lower part of the bottle is twisted. The spiral design gives the Fanta bottle an unusually asymmetric structure, which poses a real challenge for bottle development and requires bottle deformation and stability issues. Bentley said: "We are working hard to achieve this spiral design, which is truly unique in the design of carbonated beverage PET packaging containers, and Sidel supports us to overcome the difficulties of this design." Sidel packaging specialist Jérôme Neveu explained: “There are the same dimensions on the opposite sides of the bottle to avoid the problem of verticality. We optimize the orientation of the grip and the bottom of the bottle to make the bottle Keep the geometry unchanged after loading." Throughout the project, the design is continuously improved from the perspective of brand marketing and packaging performance to get the best solution. The spiral bottle needs to be fully designed and tested and refined. It has undergone more than 60 technical drawings and uses computer analysis technology to perform finite element analysis to test the performance of the bottle. In addition, it also required the production of 15 test dies and feasibility tests to validate the final bottle design, and Sidel successfully completed the task. Bentley finally said: “The final PET bottle design has been thoroughly tested to ensure optimal control of vertical stretch under pressure, and the packaging container meets all Coca-Cola quality and performance requirements. The new bottle is physically stronger than ever. The Fanta Splash bottle is just as good. In addition, Sidel has carried out other line stability tests, which proves that the design is suitable for high speed filling." One of the requirements in the Coca-Cola design outline is to ensure that the size and position of the label panel match the Sprite bottle and the Contour bottle. Drink Works satisfies this requirement without affecting the design, moving the existing label panel up the bottle. This technology solution provides true efficiency gains for Coca-Cola bottling partners in the production of different types of bottles and label changeovers. The new label panel position also provides an excellent visual effect, so that the label is no longer obscured by the front panel of the shelf or stacked items. Widely adopted design The entire Fanta series of bottles are similar in bottle shape, and now available on the market include 500ml, 1L, 1.5L and 2L bottles. With a spiral design, the 1.5L and 2L bottles are easier to hold and the experience of pouring the beverage is better. Through a successful collaboration with Sidel, Coca-Cola has developed a 500ml spiral bottle for gravity tilting shelves commonly used in cold chain distribution to ensure shelf stability. This requires specific design rules to make the number and location of the bubbles around the ribbed body of the bottle extremely precise. One of the issues that has always been considered during the entire development of PET bottles is the ability to adopt new bottle shapes on glass bottles, a goal that has finally been successfully achieved. Currently, the new Fanta PET spiral bottle has been launched in Italy, Poland, Malta, Serbia, Finland, Romania and the United Kingdom, and is planned to be rolled out all over the world in the coming months. Butterfly Valve,Double Eccentric Butterfly Valve,High Performance Butterfly Valve,Double Flange Butterfly Valve Jiangsu Hida Marine Valve Co., Ltd , https://www.haidavalve.com
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