Security APP Application, Additives for B2B Market

With the rise of the mobile Internet and the popularization of mobile terminals, new growth points will be created for the security market. Security APP applications will surely become the standard product of the security platform in various security systems. In particular, it is worth mentioning that With the rise of cloud technologies and cloud storage, the demand for mobile applications will continue to increase. The mobile APP application will have two different kinds of effects on the existing security market, mainly because of different market attributes. The security market is divided into B2B and B2C markets here. The so-called B2B market is the government, industry, and large corporate customers in the current security market, while the B2C market is the general consumer. The application of security APP in these two types of markets will be described below.

Thanks to the popularization of smart mobile terminals led by Apple, and the mobile ecosystem of mobile applications it initiated, the mobile application APP market has grown rapidly. It has rapidly become a cake of all walks of life, including not only innovative products of emerging companies. Or applications, there are also existing industry companies to expand existing products to mobile terminals to expand the use of product boundaries, in order to attract customers, stick to customers, so as to achieve a new profit growth point. As a security market that is tightly integrated with IT technology and Internet technology, in the face of such a growing mobile application APP market, it will naturally not ignore and give up, but as much as possible to find the combination of existing technologies, products and mobile application APP. point.

Security APP application is additive for B2B market

For the existing B2B market, government customers, industry customers, and large enterprise customers in the current security market. Their common characteristic is that the demand for security is based on the perspective of enterprise security and management under a wide range of scenarios, rather than starting from individuals. What is needed is a mature and stable system, whether it is a video surveillance system, access control system or security. system. From this point of departure, it should be known that the application of security APP in this type of market is more of a supplement and extension to the products provided by current vendors. It is to meet the needs of customers for security monitoring and mobility, rather than the previous system. The overwhelming change, that is, through the application of the mobile APP can expand the border of the security system, reach the blind area that can not be touched by the previous intrinsic system, and realize the communication between the control staff and the mobile staff and information sharing.

In fact, many manufacturers of digital video management platforms have already provided mobile intelligent terminal applications in the digital video surveillance software platform. They only need to add dedicated streaming media servers to the system so that customers can use their iPhone, iPad or Android device anytime, anywhere. On the WIFI or 3G network to access any video stream in the system, can be real-time video or video. Of course, the functions supported by other standard clients, such as video screenshots, alarm settings, etc., can also be supported in this mobile APP interface. Furthermore, some manufacturers have even launched a mobile terminal video backhaul function, which uses the cameras on the mobile device to capture live video images in real time, and sends them back to the video storage server in the video surveillance system, and the operation is located in the monitoring center. The personnel can also see in real time the video footage transmitted back from the mobile terminal at the site, which not only makes up for the existing blind spots in the existing camera deployment, but also realizes the all-round monitoring of the monitoring sites without adding new cameras.

For the access control system and anti-theft alarm system, there are few companies that have launched mobile application APP. In fact, the mobile application APP can also be used to enrich the system's functionality in both systems. If the access control system APP or the guest system APP is deployed on the mobile intelligent terminal, the front desk manager can view the cardholder's photos in real time, thereby conveniently comparing with the visiting staff or the in-and-out personnel to establish a solid first place. Defense line. For the anti-theft alarm system, usually the most touched by the customer is the keyboard panel, through which the arming and disarming is performed. Then, the mobile application APP on the smart terminal is not only convenient for arming and disarming, but also can inquire about who records the anti-theft system by arming and disarming the background record through control of the APP access account so as to achieve operation information. Records can be traced.

From the customer point of view, currently for industry customers such as public security and urban management, they are an urgent need for mobile APP applications, because the deployment of mobile application APP will greatly improve the ability of mobile law enforcement. On the one hand, the mobile terminal can call the information of the central database through the mobile terminal. On the other hand, it can also input data in real time, conduct on-site forensics investigations and enter the database, thus ensuring the full record of the law enforcement process, avoiding falsification, and conducting investigations for later events. Or disputes provide strong evidence.

Security APP application is the catalyst for B2C market

With the improvement of the material standard of living, more and more ordinary people have generated security needs for their own living environment, and even the safety and health needs of their families (including the elderly and children). Unfortunately, although many security companies have been hoping to explore this market for a long time in the past, they are suffering from the lack of suitable products or services to meet customer needs.

Due to the professionalism of enterprise-class security products and the high price, only customers of high-end customers such as villas or high-end communities will consider deploying a security system at home. The overwhelming majority of mid-range customers, which are usually referred to as the middle class, have basically dismissed the idea of ​​deploying security systems at home because of restrictions on their living conditions or the high cost of security systems. They have to use existing communities. In the deployed buildings, the video intercom system and the cell security system cannot realize individualized security requirements.

With the help of mobile APP applications, security companies will have a new media tool to build a bridge between the security products of their manufacturers and their customers' needs. This will turn potential customers or dormant customers into loyal customers. Active customers. For the average consumer, home security combined with mobile APP applications is the real "smart home."

The concept of domestic smart home has been speculating for many years, but the thunder is loud and the rain is small. Finally, the system that is really deployed in the community is nothing more than a building video intercom system (or system upgrade version) and the installation of the home wall Some touch device terminals only. In advocating "smart cities" and "mobile cities" today, if smart homes are combined with mobile APP applications, they can use their mobile internet or even cloud services to interact with their homes anytime, anywhere.

Imagine that the technology of the Internet of Things can already be used to wirelessly control lights, curtains, televisions, or air conditioners in homes. From the perspective of security, wireless cameras and wireless anti-theft systems are also very mature, and it is possible to develop a set of systems to provide such systems. The mobile APP application allows each customer to control the electrical appliances in the home through handheld smart terminals, view video images and receive anti-theft alarms.

Mobile APP applications plus mobile terminals and mobile internet enable customers to learn about the situation at home and respond to them in a timely manner. Further, if the industry value chain is extended again, companies with 24x7 monitoring centers and alarm security services can also provide value-added services to customers. For example, when the customer's mobile terminal receives alarm information, it also sends it to the 24x7 monitoring center. If the customer does not respond in time, the monitoring center's staff will contact the customer in a pre-defined manner to inform them of the alarm condition. If the customer still needs the security dispatch service, then the security service company will not be able to reach the site if the customer cannot reach the site. Can dispatch patrol personnel to the customer's place of residence, protect the scene, control the situation on the spot, thus form a brand-new security operation business mode.

Unlike the B2B market, mobile APP applications in the B2C market will become the engine for the next round of security market growth. Due to the market's early blankness and huge market capacity, it will inevitably lead to the influx and fierce competition from many security vendors, operators, communication companies, and even Internet companies.

At present, China Telecom’s “Global Eye” and China Unicom’s “Wide Vision” have already launched value-added services in their home broadband packages, providing home-based users with remote video surveillance and smart terminal APP applications. Although the function is relatively simple, at least it sings the horn of communication operators entering the smart home market, and compared with other participants, communication operators have unparalleled customer resources, broadband resources and customer management and maintenance resources, which will have to Need to cause the security industry manufacturers pay attention and attention.

Development prospects and insufficiency

The so-called VideoasaService, which is a video surveillance hosting service, has been gradually developed abroad. All customers can obtain video surveillance services without investing in hardware devices such as cameras and storage servers. All video surveillance The system infrastructure is fully deployed in the cloud, and there may also be dedicated personnel to monitor and supervise. Under such a cloud architecture system, the customer prefers to obtain and view information through a mobile APP application, rather than requiring another dedicated operating terminal to run a specific client program to view the information.

Of course, we can't just see the mobile application APP mentioned above will be complacent to the huge changes brought by the security market. We also need to clearly understand that there will be some problems in the current promotion of mobile application APP, such as due to the 3G network. The problem of bandwidth, stability, and home bandwidth upload rate (currently only 1M at most) makes it difficult for customers to enjoy high-definition picture quality or smooth streaming video viewing experience anytime, anywhere. Second, choose to reduce the resolution, or reduce the frame rate, or just transfer the picture.

For another example, due to the closed nature of Apple Inc., iPhone and iPad, their development time and development cost can be relatively controlled. However, due to Android's adoption of open source, versions vary, the form is ever-changing, and the screen size is also varied, then how to solve mobile? The version of the APP application, how to balance the costs and benefits is a problem that security vendors need to consider when developing APPs.

Of course, the most important thing is the quality and function of the APP software itself. If it is only satisfied with the viewing and browsing of video images, then it is certainly overkill and does not fully play the role of mobile APP applications and mobile terminals, and this will greatly affect customer The stickiness and loyalty of mobile APP will also affect the development of mobile APP applications in the security market. Therefore, we should take a rational look at the problems and shortcomings of APP security applications, and actively solve and continue to break through, in order to promote better APP security applications forward.