In 2009 , the furniture " Chuanjun " was quite fruitful. According to reporters, from 2009 to the first half of this year, the overall growth rate of Sichuan furniture was 30% to 40% . Regardless of the large and small factories in Sichuan's entire industry, despite full horsepower, the original production capacity still cannot meet the needs of the existing market. Some large-scale enterprises can only complete 50% of the orders received. Given the large volume to be, many companies said "This year can not provide."     Our visit to the Chengdu market also confirmed this view. According to the survey, the growth of Sichuan Army's benchmark enterprise " All Friends Furniture " reached 50% last year, and Pearl's growth also reached double-digit growth. In this situation, people in the industry use " blowout development " to describe the current situation.     Today, the market's desire for Sichuan furniture has made Sichuan furniture industry unexpected. While developing rapidly, they inevitably have many happy troubles.     Happy trouble one: shortcomings in production capacity are highlighted     The rapid process of urban-rural integration has broken the " Chuanjun " 's estimation of the macro situation. Because of the wrong judgment, although there are nearly 5,000 enterprises with large and small furniture factories, the strong market demand still breaks the enterprises' raw material preparation, production arrangement, and transportation organization. Considering other aspects, it can't keep up with the market trend, and thus missed some business opportunities.     Of course, the bottleneck of production capacity has attracted the attention of large local companies, who have invested in factories and increased production capacity. It is understood that, in 2009, the Pearl will spend 770 million, covers an area of 665 acres of new apple of furniture industrial park; all Friends of the furniture is also before the end of 2009 completed the construction of 120,000 square meters of new plants.     Happy trouble two: " Quality Gate " exposed     Recently, the rapid expansion of market capacity has also brought about the phenomenon of " sand and sand " . It is understood that many furniture companies in Sichuan have frequent quality problems. According to the reporter's knowledge from the Sichuan Quality Supervision Bureau, the quality of the inspection batch of Sichuan furniture in 2009 was only 64.2% of the inspection batch. This also sounded the alarm for the Sichuan furniture industry.     While Sichuan Furniture is becoming more and more important in the national layout, if you do not pay attention to basic product quality issues, then the result will be "the thousands of miles of dam destroyed by ant dens. " Today, the annual output value of Sichuan's furniture enterprises has reached more than 30 billion yuan, but only 15 have won the title of Sichuan Famous Brand Product Enterprises, and only two have won the title of Chinese Famous Brand Enterprises.     Although the " Quality Gate " incident has brought shame on the fast-growing Sichuan furniture industry in 2009 , it is gratifying that the Sichuan furniture industry has carried out self-examination and self-correction activities. The Sichuan Furniture Chamber of Commerce stated that for the overall health of the Sichuan furniture industry Development, in addition to taking the lead in furniture companies in 2010 , more furniture manufacturers need to strengthen their self-discipline, continue to develop innovative products, improve product quality, and enhance the competitiveness of enterprises.     Happy Trouble 3: Overcoming difficulties in the first-line market     As we all know, Sichuan has become one of the four domestic furniture manufacturing bases with the same reputation as Zhejiang, Guangdong, and Beijing, thanks to their walking a distinctive market layout road, that is, "the countryside surrounds the city " . At the beginning of its rise, the Sichuan furniture industry avoided the edge of its enemies, taking the nation's second and third tier markets as its foothold. Industry veterans said that some large-scale furniture enterprises in Chengdu have reached more than 3,000 distributors across the country, spreading to cities, counties, and towns across the country. The network layout of Sichuan Furniture ’s “ decisive terminal †has also made Guangdong , Zhejiang's coastal brand furniture companies are unmatched.     But perhaps Cheng Xiao Xiao He defeated Xiao He, after the development of Sichuan furniture, how to layout in the first-tier cities has become a worry for many Sichuan enterprises. Born furniture brands have said do three or four markets does not mean that the market can do front-line, first-line market is not always the "stupid people, more money," Sichuan furniture familiar thirty-four level market demand for particular products, there are strong Relying on its marketing network to fight in areas where it is good, the timing and location are definitely much greater, but in the first-tier cities, the homework has to be redone.     Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce, once analyzed that the diversification of Sichuan furniture's product forms and high cost performance, how to transform the first-line market into an advantage, also requires Sichuan Enterprise Furniture raw materials, manufacturing, sales , logistics and other aspects to start building.
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Of course, conquering the first-tier market is not nowhere to be found. September 29, 2009, Wuhan, China furniture CBD Museum opened in Chengdu, Sichuan furniture has a booth area of 50,000 square meters; November 7 to 8, with Shanghai to build Dragon promotion conference, said it will build with long terms specially opened As a " Sichuan Furniture Pavilion " , 13,000 square meters invite Sichuan Furniture to settle in ... Sichuan Furniture enters the primary market in a group way to create a brand new regional brand image. These beneficial attempts have given Sichuan Army a useful inspiration. Perhaps such The exploration can outline another beautiful picture of Sichuan furniture.
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