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The 4th Suzhou Furniture Fair exhibited European style furniture, Chinese style furniture, children's furniture , upholstered furniture, office furniture, home accessories, furniture raw materials and production equipment. Exhibitors gathered elite giants from various categories in the national furniture industry . At the same time, the exhibition organizing committee is committed to helping companies enhance their brand image and enhance their brand competitiveness. In order to promote publicity and attract more people's attention to this furniture exhibition, they have made many breakthroughs and innovations.
Display breaks through tradition, merchants focus on spreading concepts to promote brands
The four-day exhibition attracted nearly 100,000 merchants to visit, and the merchants have launched the latest products, the latest ideas and the latest design concepts, all of which have been unanimously praised by professional visitors.
In this exhibition, the way exhibitors exhibited to the audience has changed, focusing on furniture brands and conceptual routes. Among them, the suite category, Jiangsu Skex, mainly exhibited the concept at this exhibition. Only a limited set of products were displayed on the 800-square-meter booth; the software-based Jiangsu Mestar reached nearly half of the 400-square-meter booth. The spaces are all negotiation areas, and they are more to promote corporate culture and home living concepts to people in the furniture industry.
The participation of foreign professional purchasing groups makes the exhibition international
In terms of on-site terminal procurement, the organizing committee has joined several provincial government functional departments and invited A & M, Conklin, SBK and other well-known foreign professional buyer institutions to visit and purchase. During the preparation of this Suzhou Furniture Fair, international professional buyers are specially invited to come to watch the exhibition and purchase. Finally, please successfully go to A & M Department Store Purchasing Co., Ltd., SBK and other international professional buyer institutions. While improving the quality of the exhibition, through various channels Expand sales channels for exhibitors.
Live lectures by famous forums to enhance the academic and cultural character of the exhibition
In response to industry learning and communication needs, the organizer of the exhibition specially invited senior practical lecturers and marketing team management experts Mr. Zhang Zifan to visit the scene to share the essence of management and marketing topics, to inspire and reflect on the participants, and set a new benchmark for the development of the industry .
The exhibition period is rich in activities, making the exhibition closer to people's lives
In order to attract more terminal audiences from Suzhou to come to the exhibition, the organizers of the exhibition joined forces with Suzhou TV Station to launch TV group purchases, focusing on the publicity offensive offensive during the prime time of four channels of Suzhou TV Station, allowing factories, dealers and consumers Face to face, enjoy the benefits brought to Suzhou by this event.
Nankang Furniture Corps attacked in groups
Observing the 4th Suzhou Furniture Fair, Nankang Solid Wood Furniture Pavilion is a highlight of this Suzhou Furniture Fair, attracting the attention of many dealers and professional buyers at home and abroad. The Nankang Pavilion exhibition area is located in the A area of ​​the main venue. The exhibition area is 4000 square meters. Exhibitors include Nankang Mu Niu Furniture Co., Ltd., Nankang Jinhai Furniture Co., Ltd. and other 11 Nankang large furniture production backbone enterprises, including Nankang Hongdingxuan Furniture Co., Ltd. has an exhibition area of ​​1800 square meters, which is the largest exhibitor in Suzhou Furniture Fair. Nankang furniture exhibited products include high-end mahogany furniture , solid wood civilian furniture, office furniture and so on. This is the first time that Nankang furniture industry has developed such a large-scale group to participate in such exhibitions in the past 20 years, which means that Nankang furniture industry has gradually changed its thinking from "passive development" to "active going out" to promote the industry The pace of transformation and upgrading has become more and more mature. Zhong Xuhui, member of the Standing Committee of Nankang Municipal Committee and leader of the Furniture Development Leading Group, Ye Qingyi, deputy director of Nankang Furniture Industry Promotion Bureau, and Liu Xuechun, chairman of Nankang Furniture Association, participated in the opening ceremony of this furniture exhibition.
In recent years, Nankang furniture enterprise products have gradually become an indispensable and important element in China's furniture consumer market with its amazing market share increasing speed and rapid renovation of the number of brands. The collective appearance at the Suzhou Furniture Fair not only demonstrates the vigorous economic development of Nankang Furniture Industry, but also reflects that Nankang Furniture is already an irreplaceable backbone in the Chinese furniture industry.
Suzhou Furniture Fair has been held for four consecutive years. It is an interactive platform between manufacturers, dealers, and consumers, a display platform for brands and products, an academic exchange platform for the social macro and furniture industry, and a creative industry and humanities. Cultural platform. After receiving the invitation of the exhibition, the merchants responded immediately, participated actively, and made their best preparations for their upcoming appearance at the exhibition.
With the increasing market demand, the furniture industry is facing more and more problems, such as: whether the low-carbon environmental protection of furniture materials meets international standards, and how the design of the integration of Chinese style and international trends is initiated by the local market. Following the market orientation, how to transform ... these are testing the Chinese furniture industry. For this reason, as a local furniture exhibition, Suzhou Furniture Fair will not only attract Chinese furniture to the world's attention, but also promote the second- and third-tier cities like Suzhou to become one of the important sites for furniture procurement, R & D and design.