Fenghua Power Tools is unique

In the case of Europe and the United States economy is still weak, Fenghua power tools rely on enterprise transformation and upgrading, product replacement, a change in the past to the city's sales model, strengthen market research, highlighting the product's "professional, refined, special, new," cater to The needs of customers have emerged from a transformational development path of “turning the crisis into opportunity, blazing new trails, and hardworking”.

In the workshop of Ningbo Xiecheng Power Tools Co., Ltd., along with the roar of electric tools, workers are constantly assembling parts on the assembly line. A Taiwan-based power tool has been packed into the warehouse after passing the test, exceeding the daily demand. More than 3,000 electric tools have been continuously exported. It is reported that power tools are an important export product in Fenghua. From January to June this year, the export volume has exceeded 40 million U.S. dollars, an increase of 16.8% year-on-year.

Turn crisis into opportunity

Ningbo Xiecheng Power Tools Co., Ltd. is Fenghua and even Ningbo's largest exporter of power tools. It exports nearly 300 million yuan annually and accounts for about 70% of Fenghua's total exports of power tools. As a traditional power tool company, hand-held power tools such as electric circular saws and jig saws have always been their main products, and these products account for more than 80% of their total exports. However, in recent years, especially after the international financial crisis, due to declining market demand, competition in China's export of power tools has become increasingly fierce. With the rising costs of labor and raw materials, and the weakening of foreign demand, companies are facing greater pressure for survival.

“In the end, at the end of 2008, with Ningbo Zhongqiang Power Tools Co., Ltd., Ningbo’s largest power tool manufacturer, shutting down due to the financial crisis, Xie Cheng saw its own Way out - oblique saw. Different from hand-held power tools such as electric circular saws, oblique-section saws are portable power tools and are a kind of woodworking machinery. Such products are bulky and complicated in structure, but their added value is high. When the company went through research, production, and preparation for export, it encountered problems. The original oblique section saw belongs to the woodworking machinery products. According to the regulations, the woodworking machinery products need the “Export Goods Registration Certificate”. This is an enterprise that is in a hurry. One side is to export goods immediately, and the other is about three months. Certificate application cycle. How to do? Special task force, Fenghua Inspection and Quarantine Bureau helped the company to apply for the “Temporary Registration Certificate of Export Commodities” in a short period of one week from the perspective of helping the company, which solved the urgent needs of the company and strictly followed the The stipulations of the procedures guide enterprises to handle the relevant procedures for the application for export product quality licenses. With the help of the Fenghua Bureau, the company's exports of ramp saw products have increased year by year. In 2009, the company saw exports of US$ 4.8 million, US$ 8.3 million in 2010, and US$ 11.7 million in 2011, reversing the decline in exports.

At the same time, the Fenghua Bureau also proceeded from its own technical advantages and actively assisted enterprises in implementing the construction of laboratories. They provided guidance in the establishment of laboratory system specifications, instrument and equipment debugging, structural layout, and personnel training, and assisted Xiecheng Power Tools. The company's laboratory has won the title of Ningbo Municipal Engineering Technology R&D Center. By helping companies to strengthen their laboratory construction, they will focus on improving their capabilities in independent product development, testing, research and development verification, and make breakthroughs in independent innovation, industrial upgrading, optimized structure, energy conservation and environmental protection, and coordinated development.

Unique way

Ningbo Dongyi Electric Appliance Co., Ltd. is a new company that has just settled in Fenghua in the first two years. It mainly produces garden power tools and various types of lithium battery packs. “Different from the traditional plug-in power tools, our products are all powered by lithium-ion batteries, and our products are mainly targeted at high-end markets in Europe and America,” said Li Bin, the company’s person in charge. It is understood that rechargeable electric tools are electric tools that have gradually emerged in recent years. They were subject to factors such as the instability of rechargeable batteries in the early stage, and the market acceptance was not high. After the development in recent years, the quality of products has been continuously improved and stabilized, and because The power tools are portable and can be operated off the power supply. The market demand is gradually increasing.

"Spring River Plumbing Duck Prophet", when others are hesitant to develop lithium battery power tools, Li Bin has already smelled the future of this type of power tools in a vast market. It is precisely this opportunity that Ningbo Dongyi Electrical Appliance Co., Ltd. decisively entered the rechargeable power tool market. After more than three years of hard work, the company has achieved tremendous success. The company's scale is growing at an annual rate of over 50%. Expansion, in 2011 the company's exports exceeded 40 million yuan, is expected to exceed 60 million yuan this year.

In the workshop of Ningbo Dongyi Electrical Appliance Co., Ltd., the “Lithium Storm” characters posted on the wall are particularly eye-catching. Now, in addition to rechargeable power tools, lithium-ion battery packs have also become important export products for this company. "The rapid development of the enterprise can not be separated from the support of government departments, especially the inspection and quarantine departments," Li Bin said frankly. In the second half of 2011, the company began to engage in the export of lithium-ion battery packs, but the export of lithium batteries, according to policy requirements, is the need for product registration. Faced with the predicament encountered by the company, the Fenghua Bureau sees in its eyes the appointment of specialized personnel to guide the enterprises in the implementation of the filing and registration procedures and, under the conditions permitted by the policy documents, to implement random inspections for all batteries that are filed for filing, and to directly record them. In less than one week's time, eight kinds of specifications for export battery registration were processed for the company to ensure that the company achieved product export in the first time.

Hard work

In the production workshop of Fenghua Weiyoute Electric Tools Co., Ltd., there are four weird-style production lines, which are different from the general long-line production lines. The assembly line here is somewhat similar to the word “mouth”. Product parts are assembled from one end. After various processes, the final product is formed at the end of the assembly line, and then tested and packaged in one go. “This kind of assembly line is gradually formed after years of continuous improvement, and the degree of convergence between various processes is very high. With this type of assembly line, the production efficiency is about 15% higher than the general assembly line efficiency.” Zhou Haowei, the person in charge, said with great pride.

In addition to the unique assembly line, the company also has many unique features in internal management. After the financial crisis in 2009, the company's business fell sharply. When other companies were busy pulling business, Zhou Haowei closed his doors and "self-entertained." He first invested more than RMB 300,000 to establish an ERP system within the company, and then spent more than RMB 100,000 to invite UFIDA software to help establish the company’s internal OA system, through the two systems to completely integrate internal resources and optimize process management. Improve the operating efficiency of the entire company. At the same time, according to the company’s needs, Fenghua Bureau actively helps enterprises introduce ISO 9001 quality management system, and establishes institutional regulations for supplier selection, raw material procurement, process supervision and control, finished product inspection, and unqualified management, and helps enterprises achieve management The "upgrade".

While paying close attention to internal management, Weiyoute did not forget to intensify efforts in the research and development of new products. In the second half of 2010, Zhou Haowei, who only had a junior high school diploma, was alone in Europe for more than half a month, in addition to visiting visitors outdoors, to Europe. The electric tool market made a careful investigation and came back to develop and develop electric spray guns that are in great demand in the European market. “A kind of millet in spring and autumn harvest”, hard pay for the final return, once the product was launched, it was welcomed by the market. In 2011, the company’s sales exceeded 50 million yuan, an increase of nearly 30% year-on-year. In order to meet the demand for rapid customs clearance of goods, the Fenghua Bureau has classified it as a second-category management company after the assessment of the company according to the classification management method, and has implemented a rapid nuclear release for most of the inspection and approval batches. At the same time, on the basis of controllable risks, the company will expand the coverage of type testing of enterprise products, reduce batches of sampling inspections, and support enterprises to further grow bigger and stronger.