The next battle in the flooring industry: the brand battle

"The price war" is not favored by the consumers. The survey shows that 58.97% of netizens preferred "moderate price" when choosing the floor, and 16.67% of them chose "after-sales services". "New wave" accounted for 10.26%, "big brand" accounted for 14.1%. From the above data, it can be seen that the long-term low-level competition and price war in the floor market has formed the price orientation of the floor consumer market. Although low prices are often more likely to be favored by some consumers, the quality of products on the floor of the workshop often attracts many consumers' dissatisfaction. Many netizens have expressed their opinions on the website, denying that the uncertainty of flooring workshops has brought a lot of consumers' mistrust. Many consumers, after choosing low prices, often sacrifice the services they deserve and do not enjoy the enjoyment of high-quality flooring products.

The next battle in the flooring industry: The brand responsible for the floor of a brand warn that the floor of the workshop is particularly prone to disputes, and that the contradictions are difficult to resolve. Whether it is the quality of the floor or the overall design is difficult to meet the current consumer pursuit of the quality of flooring products. From the long-term development point of view, the "price war" is not conducive to the sound development of the floor market, and the market potential of the brand floor will have a huge room for growth.

Brand floor force expansion In the face of fierce competition in the price war, experts believe that the core competitiveness of the brand floor is not the price, the real brand floor is mainly looking for a harmonious home life in terms of service, design, philosophy, humanities and so on. Many floor companies have stepped out of their own path in the process of gradual exploration and have been increasingly recognized by consumers. Although the floor workshops have been competing for marginal markets in the form of “price wars”, brand floors have become the mainstream of market consumption but it is an indisputable fact.

In order to consolidate their strong brand position, many floor companies increase their marketing efforts and build multi-pronged approaches in channel construction, channel distribution, hard terminal construction, soft terminal construction, team building, and supervision and evaluation systems. Business platform. In the face of good market prospects, many home furnishing professionals have shown optimism. The value of the floor brand cannot be pulled by the price factor. Brand floor companies must grasp the pulse of the market, strive to innovate in business, and win better market opportunities.