The paint industry's current development of the puzzle

China's paint industry is still an industry with low added value. It has been hovering at a low profit margin of 5% to 10%. The proportion of high-tech and high value-added products is not high; the company's innovation investment and innovation power are insufficient. At the low end, industry concentration is not high, and homogenous competition has not been fundamentally resolved. Industry insiders judged that, at present, the industrial structure adjustment, product upgrading, and innovation-driven development are the major contradictions and main directions of the paint industry.

In 2012, the growth of China's paint industry achieved a “soft landing”, and it was even more commendable to take a solid step in the transformation and upgrading. In 2013, the development of China's paint industry was still in an important strategic opportunity period. The clients in the paint industry all showed a good trend. The industrialization, urbanization, informatization, and agricultural modernization accelerated, and the emerging industries quickly emerged. It was the coating industry economy. Growth provides a broad stage.

These favorable factors provide a rare opportunity for the paint industry to emerge from its predicament and become bigger and stronger. The paint industry should fundamentally change the concept of production, marketing, use, and consumption, adopt a new path of differentiation, paint coating integration, and subdivision specialization, and accelerate the transition to green development so as to realize the dream of building a strong country in the Chinese paint industry.