New Development of Coating Industry in 2014

Survival of the fittest is always the constant indicator of this society. When the paint develops at a high speed, it is time to prepare for problems and take the initiative to ask questions and solve problems. Only in this way can we avoid passive response after the problems are thrown out. In the face of the current increasingly complex environment, understanding the situation will enable us to grasp the barometer of the future as we approach 2014. What is the problem in the paint industry and how should we face it? Where is the development direction of the paint industry?

A coating expert believes that the adjustment of the paint industry in the future will focus on large companies. The author believes that big trees are good for the cooler weather, so large companies are undoubtedly strong, large-scale production companies. However, there is a misunderstanding. In fact, paints in all grades of high school and low school have room for survival. It is not necessarily "big" or "good."

The industry is going to develop. The brand is not the problem of the past. Therefore, the direction of coating adjustment is not the so-called "big business", and "big brand" is the true source that everybody should pursue, especially the big brands in each segment. Of course, these so-called "big brands" are not always billions of assets on the company's assets, the author of the eyes of the "big brand" is not the brand's visibility, more important is the reputation, only the courage to take on social responsibility Called the real giant.

Only when the company continues to expand the connotation and extension of the brand will it constantly give the brand new vitality. The same applies to paint companies.

There are paint companies in the future who are interested in the vital interests of consumers. The vital interests of consumers are no longer limited to benefits and face, but are more concerned with the humanistic care of consumers, such as the health of consumers. Perhaps many people will say that their companies have been concerned about the health of consumers. In fact? Do not deny that your company pays attention to the quality of production, but how far are you going in this area?

This brings a new topic to paint manufacturers: the research of waterborne paints. If this is unwilling to do it, or if it is not well done, where does the big development of the enterprise come from? Excessive paint and inferior paint news are common, but how many companies have rectified from all aspects? Counting fingers, there are few. How many companies responded first is "a big mistake, the first time to rectify"? And how many companies responded by looking for excuses? The facts are in front of us. Maybe it is not the industry of the paint industry. It may be that these problems have always existed, but this cannot be an excuse to shirk their responsibility. Instead of looking for excuses, it is better to free up energy and increase safety awareness and responsibility.

Xiao Bian believes that large companies do not need to think that they are the hope of the future, and SMEs do not have to use their own money. Satisfy the needs of consumers, adapt to the needs of society, and have the courage to take responsibility for their own. Do not have the idea of ​​getting rich overnight, don’t rush for instant gains, and calm down some, believe that your business is the hope of the industry in the future.

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