Sanitary brand to diversify

In an environment of global competition, industrial capital is another subject of industry operations in order to obtain a favorable competitive position and improve competitiveness. In 2004, Supor and Vantage went on the market successively. Hongbao was also working hard for the listing. Wanhe's capital market operation will not stop due to the failure to restructure with Yuemei. From a capital perspective, the current major feature is the expansion of capital. From the point of view of competitive behavior, cooperation in resource sharing among enterprises is increasing.

It is understood that the next few years will be the high-speed oscillation period of the hardware industry. The immediate consequence of this high-speed shock is that the trend of polarization in the current hardware and kitchen brand camp has expanded. It is expected that the bathroom hardware companies that can really survive in the market in the next few years may not be so much now.

Relevant investigations show that first-line brands have an increase in marketing performance ranging from 30% to 50% in the Nanjing market. A line of brand bathroom operators said that "this is the highest rate of growth in recent years." In response to the unusual performance of the home building materials industry, the Nanjing Secretary-General of the Decorative Materials Trade Association, Mr. Qu Zhi said that the Nanjing home market as a whole has risen, but at the same time there have also been phenomena of polarization. "Good is better, poorly shuffled, and brutal competition promotes the healthy development of the business."

Some quasi-enterprise enterprises are caught in the wrong brand. At present, many small and medium-sized foreign brands have their own characteristics. A small team of only five or six people can build and support a personalized brand. For example, a small soft lighting lighting design team has gained numerous customers' admiration through their own personal designs. They rely on their own capital to make a brand promotion plan that suits them and make it famous. Therefore, small and medium-sized enterprises must not be investing huge amounts of money in building a brand, and fall into the misunderstanding of brand building.

WISCO: Unique Products, Diversified Developments Facts have proven that products without features and highlights will not be able to stand in the market and will eventually be eliminated. However, an excellent series of products will not only achieve very good sales results, but also will raise the brand to a higher level. Diversifying product styles and characteristics is not only an interpretation of the brand spirit, but also a deduction and transmission from the perspective of values, which makes it easier to establish communication between the brand and the audience.

In the more and more refined end market, gain more market share in the fierce competition environment. Due to the weakening effect of making money, many local sanitary brands have taken steps to diversify and expect to find new profit growth points in other relevant markets.