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In our interview, Mr. Deng Jiake, the general manager of Wuhan Farley, was interviewed. Mr. Deng graduated from the former Huazhong Institute of Technology in 1987. In 2001, he joined Huagong Laser as the sales representative of the Australian Sales and Service Center in France. In 2003, when Wuhan Farley was founded, he was transferred to the vice president of the company; Promoted to be the general manager of Wuhan Falilai. Under his leadership, Wuhan Falilai Company has doubled its sales revenue for three consecutive years, and its market share ranks among the best in the country. During the limited interview time, Mr. Deng shared with us some of the sentiments that led to the Farleys in recent years:
HC Network: Please briefly introduce the situation of Wuhan Falilai Cutting System Engineering Co., Ltd.
Deng Jiake: Wuhan Farley is a wholly-owned Australian company Farleylaserlab. We have been focusing on the technical development of the cutting and welding industry, providing industry-leading technology, high-quality cutting and welding equipment and perfect technical services to the world. At present, the company has thousands of high-power CNC laser cutting machines, plasma cutting machines, laser welding machines and Laser surface treatment equipment works well around the world. Its application industry is also very extensive, involving machine tools, engineering machinery, automobiles, ships, locomotives, petroleum machinery, aerospace, textile machinery, grain machinery, electrical appliances, elevators and other fields. In order to meet the growing demand in the domestic market, Wuhan Farley Company has transplanted the world-class Farley Laserlab series of equipment to achieve localization, so that advanced technology, high quality performance, more economical price, and more Rapid service to meet domestic companies. As a pioneer in the world of cutting and welding, we have been based on the world's cutting and welding technology revolution, and have undergone several technological changes, from the profile 3015 CNC laser welding and cutting machine that has previously met the traditional format, to the present wide format. Profile6015 thick plate laser processing format, and ContourLM series CNC laser cutting machine of the most advanced gantry beam inverted linear motor in China, reshaping the domestic laser cutting machine can not be multi-functional, thin and thick in various processing industries, the format With the embarrassing situation of the same machine, I believe that the research and development of this new product and the later market launch will bring a wide range of hot reviews in the domestic and international CNC machine tool industry, thus bringing continuous and substantial benefits to the majority of users!
HC Network: It is understood that Farley's products can be applied in many fields, especially in the field of industrial production. So, what is the market share of Farley's current domestic cutting and welding technology field? Please tell us a few successful cases of Farley.
Deng Jiake: With the successful development of new products, the domestic market of Farley will become wider and wider, and the market share will be in the leading position in the industry. China's largest diamond saw blade manufacturer Yichang Black Cyclone is our model customer. At present, the company has 4 high-power CNC laser cutting equipments of our company in good production operation. The high quality cutting quality and efficiency bring them rich. Profit, as the company's business continues to expand, the company is considering another device.
HC Network: Wuhan Falilai has developed into a world leader in cutting and welding technology in the years since its establishment. Please tell us about what achievements and what honors did Falilai have achieved during this period?
Deng Jiake: In August 2007, Farley's large-scale thick steel plate high-power laser cutting equipment and cold-rolled strip laser online welding equipment were included in the national science and technology support plan. In January 2008, the plan was officially launched. This marks Wuhan Farley's rise to a new starting point in technology research and development. In addition, Farley also undertakes the development of laser national standards, and the standards of first-class enterprises, which indicates that our company is in a leading position in the field of high-power lasers and laser processing equipment research and industrialization, and its market share is among the best. In terms of technology research and development, we have the ContourLM series of CNC laser cutting machines for the most advanced gantry beam inverted linear motors in China. The Contour 4020, which was unveiled at the Beijing Machine Tool Show, was very popular among the audience and became the focus of the audience.
HC Network: At the China CNC Machine Tool Show in 2008, I heard that you have brought a new product, which is the CONTOUR LM series CNC laser cutting machine. Please tell us about this product in detail.
Deng Jiake: The biggest advantage of CONTOUR LM series CNC laser cutting machine is that it can process sheet metal faster, wider and thicker. We use the professional cutting head of PRECITEC in Germany and the laser from ROFIN in Germany, which cuts faster when processing the same sheet. In addition, the series adopts the inverted structure of the beam. Compared with the cantilever beam of the beam, the running speed of the beam is upside down, the running is more stable, and the speed can reach up to 200 m/min. Compared with the small gantry mobile, the electrical control is simpler and the system is simple. More reliable and more convenient to operate. Therefore, CONTOUR is more suitable for high speed, high power cutting.
HC Network: Quality is the life of an enterprise. While taking a good view of product quality, after-sales service is an important part of testing whether a company can win people's hearts. So, how is Farley doing in the after-sales?
Deng Jiake: After-sales service has always been a work we attach great importance to. In order to meet the needs of customers to ensure the normal and efficient operation of equipment, our after-sales engineers will regularly visit customers and provide after-sales support for customers to solve problems in a timely manner. In the first month of this year, our company launched the “Quality Miles†activity, organized professional technical service personnel to carry out a round of tour quality service for all Farley customers, so that the equipment can reach the best running state, and improve the sales force by establishing model customers. The event was widely supported and praised by customers.
HC Network: In recent years, China's laser industry has developed very rapidly, and the industry competition has become increasingly fierce. Many foreign manufacturers also hope to get a share of the Chinese laser market. How do you view the industry competition?
Deng Jiake: Nowadays, laser technology is developing rapidly, and new laser cutting manufacturers are emerging in the market. Competition means survival of the fittest. In order to maintain the core competitiveness of the laser industry leader, it is very important. We need high-efficiency management team and professional R&D design team as the pillar of the enterprise. We rely on keen market insight to broaden the laser field and strengthen brand building. Enhancing corporate image, researching and developing products that belong to Falilai and benefiting others are the magic weapon to win.
HC Network: What are the key products of Falilai in 2008? For the future development, what are the plans for Faliley? Will there be any other products in related fields?
Deng Jiake: The answer is yes. Under the increasingly fierce market competition mechanism, Farley is able to maintain its position as an industry leader only through continuous innovation. The newly developed ContourLM series of laser cutting equipment from Farley is one of the key brands promoted this year, and its reasonable price/performance ratio will be favored by many customers. At the same time, we will continue to make persistent efforts to develop and design more and better products that are more suitable for market development in order to meet the increasing needs of users and bring them more lucrative profits.
HC Network: The Internet as the fourth media has a high influence in today's society. Many companies have reversed their thinking and recognized the marketing value that the network brings to them. How do you think about this? Have you ever thought about creating greater value and impact for Farley through e-commerce?
Deng Jiake: Network promotion is a very practical and effective marketing method, and it is also one of the main propaganda methods of our company.
In the promotion of the network, we must strive to be precise, fine, and drill, maximize market share, build corporate brand through the Internet, enhance corporate image, let more customers know that Farley is familiar with Farley, and satisfy customers' needs to the utmost. , to bring long-lasting and lucrative returns to customers, and ultimately achieve a win-win situation.
Laser, for many people, is a mysterious field. With the development of China's information industry, from beauty to medical care, from aviation to shipbuilding, from oil fields to textiles, laser technology has quickly occupied many markets with its precise and rapid characteristics. Laser applications can be said to be comprehensive. What we are telling you today is the story of Wuhan Farley Cutting System Engineering Co., Ltd., a company that has made great achievements in the field of lasers in recent years.