Domestic sales: Overall recovery sales increased by 30% to 40% Recently, the furniture market can be described as sunny. Yesterday, the reporter visited Lecong furniture market and some furniture manufacturers to learn that the domestic furniture market has recently recovered fully, and sales have increased by at least 30% to 50% compared with the same period of last year. , An increase of 50% to 80% compared with the same period last year. According to Xu Fei, the deputy general manager of the Nanhai flagship store of the Opai cabinet Foshan branch, the furniture market has generally recovered in the first half of the year. The Europa cabinet has made two large-scale promotional activities in succession. The first time is from mid-April to early May Hot, in just half a month, the turnover of the European cabinets increased to 3 million yuan, an increase of 40% to 50% compared with the same period last year. The data provided by Shunde Furniture Association shows that overall, market sales have increased by at least 30% to 40%. In contrast, the export market is somewhat uneven. It is understood that the European and American market demand for mid-to-high-end products is still weak; on the contrary, the market for major low-end products such as Southeast Asia is less affected, so it still maintains stable sales. Some furniture factories such as Shunde Dynasty Furniture and Colorful Life Zhuojiang Furniture are currently selling well both at home and abroad. Overseas orders are increasing in the near future, and sales are basically the same as the previous year; and to beautify furniture, European furniture, Fukun furniture Some furniture companies, such as the representative, said that in the export market, especially in Europe, America and Australia, sales and orders have not increased much, while the market sales of Southeast Asia and other major low-end products remain stable. The reason leading to the recovery of domestic sales, the industry believes that the furniture industry is an industry closely connected with real estate. According to data released by the Foshan Municipal Construction Bureau in the first half of this year, 16,244 new residential transactions were completed in the first quarter of the city, which is equivalent to double the same period last year. The sales rate of real estate reached 40% to 60%, and the renovation rate reached 20% to 30%. , This is a very considerable capacity for the furniture industry. Why is the export market uneven? The industry believes that the key is related to the overall weak demand in the international market, followed by the company's export channels, product sales positioning and sales area. prediction: More optimistic about domestic sales in the second half of the year For the domestic sales market in the second half of the year, the vast majority of industry insiders believe that it may further improve, especially after entering September and October, the arrival of the traditional wedding period may further stimulate the furniture market sales. It will take time for the export market to pick up. Xu Fei, deputy general manager of Oupai Cabinet, said that if there are no special circumstances, the second half of the year will be the peak season for furniture sales, especially the double leap month this year, there are many new couples married, so sales in the second half may be better than the first half. Whether the export market is picking up depends on the international purchasing power, and whether it is fully recovering still needs time. The way out: Baotuan marketing + domestic attack After experiencing the crisis, some brand enterprises have realized the shortcomings of individual combat, and began to seek group marketing to reduce marketing costs and strengthen competitiveness. Xu Fei, the deputy general manager of Oupai Cabinet, said that they were in the teahouse at the time when they could share resources and share channels in the marketing model. Among them, six major building materials brands were co-marketed, and each brand only paid more than 300,000 yuan in marketing fees, which actually reached The effect of more than 2 million yuan. Zhang Yong, general manager of Cuihai Furniture Co., Ltd., believes that since the current export market has little hope, it may be possible to focus on the domestic market and product and channel transformation, and the company's ability to resist risks may be enhanced. Furniture Handle,Minimalist Glass Door Handle,Copper Black Circular Handle,Zinc Alloy Modern Handle Zhaoqing Muyi Hardware Products Co., Ltd , https://www.mywjhandle.com
The recent optimistic market conditions in the property market have also led to an overall recovery in the domestic market of the furniture industry. At the same time, the furniture export market is still uneven. In this regard, industry insiders suggest that companies may wish to compete in groups, or take the opportunity to strengthen the transition to the domestic market, or may regain vitality.