kaiping aida sanitary ware technology co.,ltd , https://www.kpfaucets.com
The first consumer entered the era of full participation.
Today's consumers should comment on the products of non-consumer companies, consumers are no longer passive, they hope to be able to talk to the company at any time, and do not believe in authority, but also believe in intuition and word of mouth, which indicates that the era of production and marketing has been arrival.
The rise of the second new health consumption.
Affected by melamine, H1N1, etc., consumers' attention to health has increased sharply. For green and environmentally friendly stone products, stone companies have established a healthy and environmentally friendly brand image that will bring more market opportunities to products.
The refined life trend of the third populace appears.
For the current stone, / consumers, it is not necessary to buy high-end brand stone products to decorate the home to show their exquisite life, but a little effort to get the exquisite living space that they want, such as a beautiful decoration and A comfortable home, as long as you are creative, everything is possible. Because everyone knows now, in fact, for the so-called brand name and non-brand name, it is just a lot of advertising, the product quality is similar. Therefore, in China, there is a new civilian-oriented stone, / consumer market, that is, through the stone, / products can meet the middle-income but the pursuit of fashion consumer psychology, while at the same time in line with their purchasing power market. Stone, / high-end brand will compete at both ends, in order to meet the "national excellence" tide, high-end stone, / brand must adjust the corresponding market strategy, launch products to meet the next step of the consumer market.
The rise of the fourth female consumer power.
According to relevant information, in the United States, women control about 80% of consumer spending, which accounts for 2/3 of the national GDP. According to China's third census, women account for 48.7% of China's population, of which 20-50 years old and young women who have strong consumption power and have a greater impact on consumption account for about 21% of the total population. At the same time, some surveys show that in the family consumption behavior, women often act as the “chief procurement officer†of the family. Especially in the consumer goods such as home building materials, the wife is the protagonist.
Fifth consumers are pursuing new sensory and brand experiences.
Nowadays, entering the brand's experience store and participating in the enterprise's experience activities have become an important measure for consumers to understand the stone, and at the same time, the experience design of the store terminal has become more and more prominent for the brand.
The sixth consumer enters the era of entertainment for all, and the entertainment form is highly diversified.
In China, people's entertainment forms are more and more diversified. Self-entertainment has no boundaries, and people's entertainment has also become a typical entertainment feature. The creation of stone, / consumer entertainment platform will bring consumers into entertainment activities into stone, / The new marketing strategy of the company.
In the face of future changes in consumer trends, stone companies face China, the market may have four paths, the first is to focus on China, the rising city of new rich market, it is reported that China, the city's new rich family is expected to exceed 21 million; the second is Looking for opportunities for upgrading products from the existing consumer groups in the first, second and third tier markets, such as the renovation and upgrading of the second-hand housing market; the third is to go down, the county and rural areas will be the next billion-dollar consumer market.
First of all, the golden years of China's exports are likely to become history, which will inevitably lead to crisis and transformation of China's low value-added and labor-intensive enterprises. It is also the time for Chinese consumers to tighten their belts. Secondly, due to the competition in the domestic stone market. The pattern is changing. Under the crisis, the international brands that originally occupied the high-end market are now beginning to march toward the low-end. In this context, what new trends will occur in the 2010 stone/consumer group?